Department of Communication Science

Prof Y Slabbert

College of Human Sciences
School of Arts
Department: Communication Science
Associate Professor
Tel: 012 429 3242


  • BA Marketing Communication (UJ)
  • BA (Hons) Corporate Communication (UJ)
  • MA Communication (Unisa)
  • D Litt et Phil Communication (Unisa)

Fields of academic interests

  • Stakeholder engagement
  • Stakeholder inclusivity (King Report on Corporate Governance / AA1000 Stakeholder Engagement Standard)
  • Corporate image, identity and reputation
  • Responsible leadership
  • Change communication

Field of Specialisation

  • Strategic communication
  • Stakeholder relationship building and management
  • Corporate communication   


  • Slabbert, Y. 2016. A new conceptual framework to strengthen internal corporate image: A stakeholder-inclusive perspective. Communicatio 42(2): 253-275.
  • Slabbert, Y. 2015. Towards a new stakeholder-inclusive conceptual framework to strengthen internal corporate image. Communicare 34(2): 39-57.
  • Slabbert, Y. 2015. A strategic organisation-stakeholder relationship-building model: An external organisational-orientated perspective. Communitas 20: 62-83.
  • Slabbert, Y. 2014. An exploratory study of corporate communication as a strategic organisational function: A proposed model for building organisation-stakeholder partnerships. Journal of management and world business research 11(1):12-30.
  • Slabbert, Y & Barker R. 2014. Towards a new model to describe the organisation-stakeholder relationship building process: A strategic corporate communication perspective. Communicatio 41(1): 69-97.
  • Slabbert, Y & Barker, R. 2012. A sequential, integrated, sustainable organisation-stakeholder relationship (SISOSR) process for building organisation-stakeholder partnerships: a conceptual framework. Communicare 31(2):1-28.
  • Slabbert, Y & Barker, R. 2011. An integrated crisis communication framework for strategic crisis communication with the media: A case study on a financial services provider. Communicatio37(3):443-465.

Journal articles

  • Slabbert, Y. 2012. Beyond reactive crisis communication with the media. An integrated crisis communication framework Paper presented at the Communication, Media, Technology and Design (ICCMTD) conference: ICCMTD 2012, Istanbul, Turkey.
  • Slabbert, Y. 2013. Towards a sequential, integrated, sustainable organization-stakeholder relationship (SISOSR) model: A strategic perspective for building stakeholder partnerships. Paper presented at the 11th annual conference on communication and mass media, Athens Greece, 13-16 May 2013 ISSN 2241-2891.
  • Slabbert, Y. 2013. Corporate communication as a strategic organization-stakeholder relationship building function: An exploratory qualitative study among JSE listed South African organizations. Conference proceedings: WARES and AWFBMIT 1(1):147-163.  Edited by Ogunmokun, G.  (ISBN 978-0-9752272-5-1).
  • Slabbert, Y. 2014.  A partnership approach to organization-stakeholder (OSR) building: A strategic corporate communication perspective. Paper presented at the International conference for academic disciplines, Universitat Autonoma de Barcelona in Barcelona, Spain, 16-19 June 2014.
  • Slabbert, Y. 2014. Exploring the pragmatic relevance of a partnership approach to strategic organization-stakeholder relationship building: A study of public relations agencies in South Africa. Conference proceedings: 6th Biennial conference of the Academy of World Business, Marketing and Management Development 6(1):  225-246 (ISBN 978-0-9752272-8-2).
  • Slabbert, Y. 2016. How could you use your employees to build internal corporate image? A new stakeholder-inclusive conceptual framework. Paper presented at the Association for Business Communication (ABC): Figuratively speaking conference, University of Cape Town, Cape Town, 6-9 Jan 2016.
  • Slabbert, Y. 2016. Managerial guidelines to strengthen the internal corporate image: a new stakeholder-inclusive conceptual framework. Paper presented at the 16th international conference on knowledge, culture and change in organizations: Climates of change: Organizations in a time of ecological and social vulnerability, University of Hawaii at Manoa, Honolulu, USA, 19-20 April 2016.
  • Slabbert, Y. 2016. Collaboration, continuity and emergence: Change-orientated from a postmodern strategic communication perspective. Conference proceedings: 7th Biennial conference of the Academy of World Business, Marketing and Management Development 7(1): 37-51, 18-21 July, Krakow, Poland (ISBN 978-0-9943178-4-1).

Professional positions, fellowships & awards

  • Active member of the South African Communication Association (SACOMM) and the Athens Institute for Education and Research (ATINER).
  • Member of The South African Institute for Management Scientists
  • Senior member of the World Academy of Researchers, Educators and Scholars in Business, Social Sciences, Humanities and Education.
  • Associate Fellow of the Academy of World Finance, Banking, Management and Information Technology.
  • Reviewer of the Editorial and Reviewers’ Board of the Athens Journal of Mass Media and Communications.
  • Prof Slabbert also received track chair awards at the WARES and AWBMAMD conferences and a certificate of merit at the International conference for academic disciplines in Barcelona, Spain.
  • Nominee for the Principal’s Prize for Excellence in Research at Unisa in 2014.


  • Prof Slabbert is involved in a project hosted by the College of Human Sciences focused on developing video tutorials on academic integrity for Honours students. Prof Slabbert is specifically responsible for the video tutorial series that focuses on technical guidelines in academic writing. This section of the video tutorial series provides students with pointers on how to prepare and present your assignments as well as an overview on academic writing style.
  • Prof Slabbert is the initiator and co-developer of a fully online short course hosted by the Unisa Centre of Applied Information and Communication that focuses on providing students with practical guidelines in building stakeholder relations in line with the King Report on Corporate Governance.
  • Prof Slabbert is the Deputy Chair of a UNISA registered community engagement project which is focused on providing selected non-profit organisations with guidance on communication and financial strategy planning. This project is a collaborative effort between the Unisa College of Human Sciences and College of Accounting Sciences.