Department of Marketing and Retail

Mrs SM Kallier (Tar)

College of Economic and Management Sciences
School of Management Sciences
Department: Marketing and Retail
Senior Lecturer


  • Bcom Marketing (UP)
  • BCom Hon Marketing Management (UP)
  • MCom Businsess Management (UNISA)

Currently teaching

  • Fundamentals of branding (MNM1522)
  • Retail Store Management (MNM1524)

Fields of academic interests

  • Branding
  • Real-time marketing
  • Social media
  • Retail marketing


  • Contributing author: Public Relations: Theory and Practice, 2014, L Fourie
  • Acknowledgements: Strategic Marketing, 2014, J. A. Wiid
  • Acknowledgements: Sales Management, 2014, A Drotsky

Journal articles

  • Cant, M.C., Wiid, J.A. & Kallier, S.M. 2013. Small Business Owners’ Perceptions of Moral Behaviour and Employee Theft in the Small Business Sector of Nigeria. Journal of Gender & Behaviour. 11(2):5775-5787.
  • Cant, M.C., Wiid, J.A. & Kallier, S.M. 2014. Building a sustainable SME by means of consumer centred product strategies. International Journal of Academic Research in Business and Social Science (HRMARS), 4(11).
  • Cant, M.C., Erdis, C, Kallier, S.M. & Van Heerden, B. 2014. Skills vs training needed by SMEs in the financial intermediation sector: Is a marriage better between these two? Corporate Ownership & Control, 12(1).
  • Cant, M.C., Wiid, J.A. & Kallier, S.M. 2015. The perceptions of students on the use of social networking systems as a teaching tool in ODL institutions. The International Business & Economics Research Journal (IBER).
  • Cant, M.C., Wiid, J.A. & Kallier, S.M. 2015. Product strategy: factors that influence product strategy decisions of SMES in South Africa. Journal of Applied Business Research (JABR), 31(2).
  • Cant, M.C., Wiid, J.A. & Kallier, S.M.2016. SMEs and product mix decisions: Fact or fiction. Journal of Problems and perspectives management.

  • Kallier, S.M., Cant, M.C. 2016. Influential marketing communications media used by retailers in South Africa: a consumer perspective. Board: Role, Duties and Composition,

  • Kallier, S.M. 2017. The focus of marketing communication efforts in SMEs in South Africa: Traditional and technology enabled marketing communication. Management & Marketing. Challenges for the Knowledge.

    Kallier, S.M. 2017. The influence of real-time marketing campaigns of retailers on consumer purchase behaviour in South Africa. International Review of Management and Marketing.


Department of Marketing and Retail Management Community Engagement project


Department of Marketing and Retail Management Examination portfolio