Department of Marketing and Retail
| College of Economic and Management Sciences |
| School of Management Sciences |
| Department: Marketing and Retail |
| Professor
|
| Tel: |
012 429 8828
|
| E-mail: |
makhikm@unisa.ac.za
|
Qualifications
- Bcom: General (University of Venda)
- BCom (Hons): Business Economics, Marketing Specialisation (University of Witswatersrand)
- Mcom: Business Management, Marketing specialisation (University of Johannesburg)
- PhD Marketing Management (University of Pretoria)
Fields of academic interests
- SMEs Marketing
- Consumer Behaviour
Field of Specialisation
- SMEs Marketing
- Consumer Behaviour
Books
- Makhitha, M. & Cant, MC. 2020. Business to business Marketing. Juta: Cape Town. Editor and contributed 3 chapters
- Wiid, J. Cant MC. & Makhitha KM. 2020. Strategic marketing. Juta: Cape Town. Co-editor and contributed 2 chapters
- Cant MC., van Heerden & Makhitha KM. 2020. Marketing management. Juta: Cape Town. Contributed 1 chapter.
- Makhitha, KM. 2018. Marketing in Africa. Juta: Cape Town. Editor and contributed 1 chapter.
- Makhitha, K.M. 2018. Marketing value chain. Juta: Cape Town. Editor.
Professional positions, fellowships & awards
- Women in researcch funding for 2020 - 2022
Projects
- Established the academic collaborationg for marketing academics in South Africa and Africa in 2016
