Department of Marketing and Retail
| College of Economic and Management Sciences |
| School of Management Sciences |
| Department: Marketing and Retail |
| Senior Lecturer
|
| Tel: |
012 429 4376
|
| E-mail: |
Bothmch@unisa.ac.za
|
Qualifications
- DCom: Business Management (University of South Africa)
- MBus: Science (University of Cape Town)
- PGDip Advanced Social Research (University of Johannesburg)
- BBus Science (Hon) (Univerity of Cape Town)
Fields of academic interests
- E-commerce
- International trade
- Neuromarketing
- Product innovation
Field of Specialisation
- A neuromarketing and human factors focus on product innovation
Other
- Departmental Masters and Doctorate co-ordinator
