Department of Marketing and Retail
| College of Economic and Management Sciences |
| School of Management Sciences |
| Department: Marketing and Retail |
| Senior Lecturer
|
| Tel: |
012 429 4581
|
| E-mail: |
vniekc@unisa.ac.za
|
Qualifications
- MCom Business Management with specialisation in Marketing Management (Unisa)
- BCom (Honours) Tourism Management (UP)
- BCom Marketing Management (UP)
Fields of academic interests
- Consumer behaviour
- Merchandising
- Mobile marketing
- Retailing
- Shopper motivation
Books
- Contributing author: Fourie, L. 2017. Public relations: theory and practices. 2nd edition. Cape Town, South Africa: Juta & Co. Chapter 15.
- Contributing author: Fourie, L. 2014. Public relations: theory and practices. Cape Town, South Africa: Juta & Co. Chapter 15.
- Contributing author: Makhitha, KM., Cant, MC. & Theron, DP. 2016. Business-to-business marketing. 1st edition. Cape Town: Juta & Co. Chapter 6.
- Compiling of textbook: Niewenhuizen, C. & van Heerden, C.H. 2016. Contemporary retail and marketing case studies. 2nd edition. Cape Town: Juta & Co.
