Department of Business Management
Dr Adele Pretorius
| College of Economic and Management Sciences | |
|---|---|
| School of Management Sciences | |
| Department: Business Management | |
| Senior Lecturer | |
| Tel: | 012 429 4599 |
| E-mail: | vlilla@unisa.ac.za |
Qualifications
- PhD: Management Studies (UNISA)
- MCom: Business Management (UNISA)
- BCom (Honours): Tourism Management (UP)
- BCom: Tourism Management (CTI)
Currently teaching
- Business Management 1A (BSM1501) – Primary lecturer
- Management 1B (MNG1602) - Secondary lecturer
- Masters & Doctoral studies - Research supervisor/co-supervisor
Fields of academic interests
- Sport and events management
- Stakeholder engagement
- Social media
- Marketing
- Tourism management
- Business management
- Customer Relationship Management
- E-commerce
Field of Specialisation
- Sport and event management
- Stakeholder engagement
- Social media
- Business management
- E-commerce
- The Digital Business Environment and User Engagement
- Research Focus Area - The digital business environment and user engagement
Books
Involvement in the following textbooks:
- Nieuwenhuizen, C. (2019). Entrepreneurship – An African Perspective. Cape Town: Juta
- De Beer, A. A. and Rossouw, D. (2018). Focus on Operational Management. 4th ed. Cape Town: Juta.
- De Beer, A. A. and Rossouw, D. (2015). Focus on Operational Management. 3rd ed. Cape Town: Juta.
- Botha, T. (2018). Entrepreneurship and how to establish your own business. 6th ed. Cape Town: Juta.
- Strydom, J. W. (2015). Entrepreneurship and how to establish your own business. 5th ed. Cape Town: Juta.
- Nieuwenhuizen, C. (2023). Entrepreneurship – An African Perspective. 2nd ed. Cape Town: Juta
- De Beer, A. A., Rossouw, D. and van Huyssteen, N. (2023). Focus on Operational Management. 5th ed. Cape Town: Juta
- Botha, T. (2022). Entrepreneurship and how to establish your own business. 7th ed. Cape Town: Juta
Journal articles
- A. van Lille & J.W. Strydom. 2015. Exploring communication channels used by festival visitors: Traditional channels versus the Internet, African Journal of Science, Technology, Innovation and Development, DOI: 10.1080/20421338.2015.1082359.
Paper presentations
- Van Lille, A. 2023. Social media engagement characteristics of large sports events during COVID-19. (Work in Progress) Paper presented at the 10th International Conference on Opportunities and Challenges in Management, Economics and Accounting (OMEACONF), France 09-11 June.
Professional positions, fellowships & awards
- Member of the Golden Key Honour Society