Dr M Strydom

Expertise

• Apparel product development
• Clothing-related Consumer Behavior
• Sustainable Apparel Enterprises

Qualifications

• B Home Economics (Clothing & Interior)
• BSc  Hons (Home Economics)
• M Consumer Science (Clothing Management)
• PhD in Consumer Science

Fields of academic interests

Teaching Interests

• Clothing Production and pattern design
• Social Psychology of Clothing
• Fashion Product Development

Research Interests

• Product development
• Fashion entrepreneurship
• Cultural dress 
• Sizing and fit

Journal articles

• LUNDIE, P., STRYDOM, M., KEMPEN, E.L and TOBIAS-MAMINA, R. (Pre-print published online). Garment fit expectations as determinants of men’s ready-to-wear business apparel purchase decision: the personal appearance revelation. Fashion, Style and Popular Culture. https://doi.org/10.1386/fspc_00118_1
• MALIWICHI, L.L, MULATEDZI, M and STRYDOM, M. (2023, Published online). The role of small-scale apparel manufacturing businesses in the provision of employment and income generation. Development Southern Africa. https://doi.org/10.1080/0376835X.2022.2162853
• STRYDOM, M., KEMPEN, E.L and TSELEPIS, T.J. (2023). Survivalist promotional mix of emerging clothing manufacturing micro enterprises. Journal of African Business. 24 (1): 19-37. https://doi/full/10.1080/15228916.2022.2038495
• Kempen, E.L., Tobias-Mamina, R., Strydom, M., Christie, L. and Makopo, M. (2023).  Female Consumers’ Involvement in Intentional Non-Sustainable and Unintentional Sustainable Apparel Decisions: An Emerging Market Perspective.  Journal of Marketing and Consumer Behaviour in Emerging Markets, vol. 1, no. 16, 1-21. DOI: 10.7172/2449-6634.jmcbem.2023.1.1 
• KEMPEN, E.L., STRYDOM, M. and TOBIAS-MAMINA, R. (2021). Social media facilitates custom‐made apparel design decisions: the future for business smart fashion designers. Proceedings of the 16th DEFSA Conference. 5-7 October 2021.Johannesburg, South Africa. https://defsa.org.za/sites/default/files/downloads/2021conference/DEFSA%202021%20Proceedings%202021-12-14.pdf
• STRYDOM, M. (2021). Innovation in the absence of financial capital: a lesson from informal clothing manufacturing micro entrepreneurs. Proceedings of the 16th European Conference on Innovation and Entrepreneurship. 16-17 September 2021. Lisboa, Portugal. DOI: 10.34190/EIE.21.108
• Strydom, M. and Kempen, E. (2021). Towards economic sustainability: how higher education can support the business operations of emerging clothing manufacturing micro enterprises. International Journal of Sustainability in Higher Education, 1467-6370.
• Christie, L., Kempen, E. and Strydom, M. (2021). Custom-made apparel manufacturing micro-enterprise owners’ perspectives on sustainability: how higher education can contribute. International Journal of Sustainability in Higher Education, 1467-6370.
• STRYDOM, M and KEMPEN, E.L. (2019). Fashion, frugal futures: how informal micro businesses design and develop apparel. Proceedings of the 8th International DEFSA Conference. 9-11 September 2019. Cape Town, South Africa. https://www.defsa.org.za/sites/default/files/downloads/DEFSA%202019%20Proceedings%20LowRes.pdf
• CHRISTIE, L and STRYDOM, M. (2019). Curriculum development for fashion product development in an ODeL context. Proceedings of the 8th International DEFSA Conference. 9-11 September 2019. Cape Town, South Africa. https://www.defsa.org.za/sites/default/files/downloads/DEFSA%202019%20Proceedings%20LowRes.pdf
• STRYDOM, M. and KEMPEN, E.L. (2018). The relevance of existing apparel product development models to micro apparel manufacturers in emerging markets: A review. Proceeding of the 19th IAABD Conference. 16-19 May 2018. Durban, South Africa.
• STRYDOM, M. & TSELEPIS, T.J. (2013). Applying the design process to apparel prototype development: students’ experiences of a community service-learning project. Journal of Family Ecology and Consumer Sciences. 41:33-48.
• STRYDOM, M. & DE KLERK, H.M. (2010). Key to good fit: body measurement problems specific to key dimensions. Journal of Family Ecology and Consumer Sciences. 38:74-83.