Short Learning Programmes
Programme in Sales and Marketing (76694)
Programme in Sales and Marketing (76694)
Duration: Two semesters
Language medium: English
Target group:
People currently working in sales or are interested in pursuing a career in sales who wish to expand their knowledge of the selling function and how it fits into marketing as a management science
Admission requirements:
Applicants without a senior certificate can apply based on written proof of at least two years working experience in sales or marketing.
Course leader details:
Mr M N du Toit MCom Unisa
Discipline expertise: Sales and Marketing
Centre for Business Management
Tel: 012 429 4453
Fax: 086 641 5163
Cell: 083 449 3381
E-mail: dtoitm3@unisa.ac.za
Programme administrator:
Admin Officer
Unisa Centre for Lifelong Learning
360 Lillian Ngoyi Street, Pretoria Central
Solomon Mahlangu Building 2nd floor
Tel: 012 352 4288
Email address: UCL@unisa.ac.za
Application Link: www.unisa.ac.za/applyslp
Purpose statement:
The aim of the Programme in Sales and Marketing is to equip students with the knowledge and skills to be able to function effectively in a sales department. The qualification provides a solid foundation in the basic principles of marketing, including the development of marketing thought, the marketing environment, consumer behaviour and market segmentation. The marketing component concludes with an in-depth discussion of the marketing mix. The main focus of the qualification is sales and successful students will have an extensive understanding of the selling process and be equipped to manage a small sales team.
Modules:
PISM01V - Introduction to Marketing
Content:
Provide competencies (knowledge, skills, norms and values) to interpret marketing fundamentals
The ability to apply and evaluate the relevance of new fundamentals in a marketing context
PISM02W - Sales Principles
Content:
Provide competencies (knowledge, skills, norms and values) in order to sell successfully by identifying and analysing customers.
Communicate effectively.
Develop and present appropriate sales presentations.
PISM03X - Sales Management
Content:
Successfully manage a team of sales professionals.
PISM04Y - Practical Sales Project
Content:
Successful implementation of a sales plan.