Programme in Marketing Management (71765)

Duration: Two semesters

Language medium: English

Target group:

The programme is aimed at lower to middle level managers who need to expand their marketing knowledge

Admission requirements:

Applicants without a senior certificate can apply based on written proof of at least two years working experience in marketing or sales

Course leader details:

Mr M N du Toit MCom Unisa
Discipline expertise: Sales and Marketing
Centre for Business Management
Tel: 012 429 4453
Fax: 086 641 5163
Cell: 083 449 3381
E-mail: dtoitm3@unisa.ac.za

Programme administrator:

Admin Officer
Unisa Centre for Lifelong Learning
360 Lillian Ngoyi Street, Pretoria Central
Solomon Mahlangu Building 2nd floor
Tel: 012 352 4288
Email address: UCL@unisa.ac.za
Application Link: www.unisa.ac.za/applyslp

Purpose statement:

The Programme in Marketing Management aims to equip students with the knowledge and skills to be able to function effectively in a marketing department. The qualification provides a solid foundation in the basic principles of marketing, including the evolution of marketing, the marketing environment, consumer behaviour, market segmentation and information for marketing management. An in-depth study of the elements of the marketing mix is also provided, as well as the implementation of the marketing strategy.

Modules:

PMRM01G - Marketing Perspectives and Environmental Scanning

PMRM02H - Marketing Segmentation, Target Marketing and Products Positioning

PMRM03J - Formulation of the Marketing Strategy

PMRM04K - Implementing the Marketing Strategy