Academic Profiles

Prof Rachel Barker

College of Human Sciences
School of Arts
Department: Communication Science
Research Professor
Tel: 012 429 6772
Fax: 012 429 3346
E-mail: barker@unisa.ac.za

Qualifications

  • D. Litt. et Phil (Communication), University of Johannesburg (1996)
  • Post Graduate Certificate in Marketing Management, University of Pretoria (1996)

NRF Rating

C2

Fields of academic interests

  • Knowledge Management
  • Prevention of fraudulent e-banking transactions
  • Online Identity
  • Knowledge sharing
  • Organisational leadership
  • Performance management
  • Organisational theories
  • Identity formation
  • Strategic integrated communication
  • Integrated internal communication audits

Field of Specialisation

  • Organisational Communication
  • Knowledge Management
  • Integrated Communication

Books

  • Barker, R.  2003.  Connecting to culture, in Strategic organisational communication:  paradigms and paradoxes, Editors Du Plooy-Cilliers, F & Verwey, S. Heinemann: Sandown.
  • Barker, R. &  Angelopulo, G.C. 2006. Integrated Organisational Communication. Cape Town: Juta.
    • Chapter 3:  Dynamics of organisational communication
    • Chapter 6:  Integrated marketing communication
    • Chapter 10:  Integrated online communication
    • Preface, acknowledgements and about the authors.
  • Barker, R. 2013.  Social networking and identity, Chapter 26 in: The Handbook of Research on Technoself: Identity in a Technological Society. IGI-Global (www.igi-global.com/ijt). Editor: R Luppicini, Editor, University of Ottawa, Canada.
  • Angelopulo, GC. & Barker, R. 2013.  2nd Edition. Integrated Organisational Communication.  Cape Town:  Juta.
    • Chapter 3:  Dynamics of organisational communication (pages 73-110)
    • Chapter 6:  Integrated marketing communication (Pages 183-220)
    • Chapter 10:  Integrated online communication (pages 364-387)
    • Preface, acknowledgements and about the authors.
  • Van Dijk, L. Greeff, WJ and Barker, R. 2015. E-book: Key concepts of organisational communication. Juta: Cape Town.

Journal articles

Last five years only

  • Greeff, W.J. & Barker, R. 2014. Communicating for survival in the mining and construction industries:  Northern conversations and Southern contextualisations, Communicatio, 40(2): 94-108. ISSN 0250-0167/Online 1753-5379.
  • Slabbert, Y. & Barker R. 2014. Towards a new model to describe the organization-stakeholder relationship (OSR) building process: a strategic corporate communication perspective, Communicatio, 40(1):69-97. ISSN Print 0150-0167. ISSN Online 1753-5379. Accredited: SA Department of Higher Education and Training.
  • Barker, R. 2014. The creation and presentation of cyber identities in cyber organisational societies: towards a conceptual theoretical framework, Journal of International Marketing and Exporting, 19(1):26-43. ISSN 1324-5864 (Print), ISSN 1832-2174 (Online).
  • Barker, R. 2015. Management of knowledge creation and sharing to create virtual knowledge-sharing communities: a tracking study, Journal of Knowledge Management,19(2).
  • Barker, R. & Ong, D. 2016. A measurement scale for students’ usage of online, Perspectives in Education, 34(2):1-18. ISSN 0258-2236.
  • Hanekom, J. & Barker, R. 2016. Theoretical criteria for online consumer behaviour: web-based communication exposure and internal psychological behavioural processes approaches, Communicatio, 42(1): 75-99.
  • Barker, R. 2016. Knowledge management of students’ usage of online networks: a measurement scale, International Journal of Multidisciplinary Education and Research, Vol 3 (1): 15-21. ISSN: 2249-6645.
  • Barker, R. 2016. Sharing of individual knowledge to create collective knowledge in emerging knowledge organisations: A theoretical framework, Communitas, 21(2016):108-124.
  • Barker, R. 2018. Knowledge management to prevent fraudulent e-banking transactions, Communitas, 23: November 2018.
  • Barker, R. & Slabbert, Y. 2018. Die pad na gedeelde betekenis: Inlynkommunikasiemedia as veranderingsagent vir volhoubare strategiese belangegroepverhoudings (Towards shared meaning: Inline media communication as change agent for sustainable strategic stakeholder relationships), Tydskrif vir Geesteswetenskappe 58(4).

Paper presentations

Last five years only

  • Barker, R. 2014. Challenges in the ‘online-security-sphere’ for online fraud and security centre websites messages in the South African banking industry: A comparative analysis, International Journal of Arts and Sciences Conference, 16-19 June 2014, Universitat Autonoma de Barcelona’s Casa Convalescencia campus at Sant Antoni Maria Claret 171, Barcelona.
  • Barker, R. 2014. The multiplicity of cyber identities in cyber organizational societies: an exploratory investigation, Academy of World Business, Marketing and Management Development Conference, Dubai 11-14 August 2014.
  • Barker, R. 2015. Lecturer’s perceptions on student's usage of online social networks in their identity formation and learning experience, Academy of World Finance, Banking, Management, IT and World Researchers Congress, Bangkok, Thailand, 21-24 July 2015.
  • Hanekom, J. & Barker, R. 2015. Theoretical criteria for online consumer behaviour from the web-based communication exposure and internal psychological behavioural processes approaches, Academy of World Finance, Banking, Management, IT and World Researchers Congress, Bangkok, Thailand, 21-24 July 2015.
  • Barker, R. 2015. A measuring instrument for students’ usage of online social networks in their identity formation and learning experience, Social Sciences Conference, 2015 University of Split, Split, Croatia 9-12 June 2015.
  • Barker, R. 2015. Knowledge Management of students’ usage of online networks: a measurement scale, 3rd International Conference of Advances in Social Sciences, Management and Human Behaviour, 10-11 October 2015, Zurich, Switzerland.
  • Barker, R. 2016. Knowledge management as a change agent for emerging knowledge organisations: a theoretical framework, Academy of World Business, Marketing and Management Development Conference, hosted by Cracow University of Economics, Cracow, Poland, 18-21 July 2016.
  • Barker, R. 2016. Knowledge Management as Change Agent for Strategic Integrated Communication and Leadership Paradigms: A Critical Review, University of Hawaii, Honolulu, Hawaii, 19-20 April 2016.
  • Barker, R. 2016. Knowledge management as change agent to ensure the sustainability of emerging knowledge organizations, in Proceedings of The 17th European Conference on Knowledge Management, 1-2 September 2016, Belfast, Ireland. Eds. S Moffett and Galbraith, B. Pages 45-53. Published by Academic Conferences Publishing and International Limited, Reading, UK. Print version ISSN: 2048-8963, Print version ISBN: 978-1-911218-020, E-Book ISSN: 2048-8971, E-Book ISBN: 978-1-911218-03-6.
  • Barker, R. 2017. Towards a measuring tool to encourage knowledge sharing in emerging knowledge organizations: the who, the what and the how, ICHSS 19th International Conference on Human and Social Sciences, Copenhagen, Denmark 17-18 August 2017. EISSN: 2010-3778. PISSN: 2010-3784.
  • Barker, R. 2017. 21st Century students’ usage of online networks for identity formation and the learning experience, WEI International European Academic Conference on Education and Humanities, Rome, Italy, November 13-15, 2017. ISSN: 2167-3179 (online) USA. https://www.westeastinstitute.com/wp-content/uploads/2017/12/Proceedings-for-EDU-HUM-1.pdf.
  • Barker, R. 2018. Towards a Zero Tolerance Liability Process for Fraudulent Banking Transactions: A Conceptual Framework, Academy of World Business, Marketing and Management Development Conference, Athens, Greece, 17-20 July 2018.  http://academyofworldbusiness.com/wp/conferences/2018.
  • Barker, R. 2018. Awareness creation on e-banking fraud prevention: a knowledge management perspective for e-security and customer relationship building, STRATEGICA International Academic Conference: challenging the Status Quo in Management and Econimics, sixth edition, Bucharest, October 11-12, 2018, pp. 656-672. ISBN: 978-606-749-365-8, ISSN: 2392-702X, https://www.researchgate.net/publication/328379413_Strategica_2018_Challenging_the_Status_Quo_in_Management_and_Economics.

Professional positions, fellowships & awards

  • Research Leadership Award for Woman Researchers in 2010
  • Research Leadership Award for Woman Researchers in 2015
  • Chancellor’s Prize for Excellence in Research
  • Various Best Paper Awards at Conferences
  • Senior Vice-President of the Academy of World Marketing, Management and Business Marketing and Management Development
  • Co-Editor for the International Journal of Business, Social Sciences, Humanities and Education (Virgin Islands)
  • Editorial member of the Journal of Management and World Business Research (Western Australia)
  • Editorial member of the following national accredited publications: Communicare (University of Johannesburg), Communicatio (Department of Communication Science, Unisa) and the South African Business Review (Department of Business Management, Unisa)
  • Member of the South African Communication Association
  • Vice President of the Academy of World Marketing, Management and Business Marketing and Management Development, initiated by the University of Southern Queensland, Australia in 2004
  • Vice-President for the World Academy of Researchers, Educators and Scholars in 2014 to 2016
  • Research Leadership Award for Woman Researchers, Unisa (2010)
  • Research Leadership Award for Woman Researchers, Unisa (2015)
  • Chancellor’s Prize for Excellence in Research (2016)
  • National Research Foundation (NRF) C2-rated researcher in Communication Science since 2011
  • Track Chair Award: World Academy of Researchers, Educators and Scholars in Business, Social Sciences, Humanities and Education (in association with the Academy of World Finance, Banking, Management and IT), Cape Town, South Africa (2013)
  • Track Chair Award: International World Conference for Business, Marketing and Management at six conferences (Australia 2004; Paris 2006; Rio de Janeiro 2008; Finland 2010; Budapest 2012 and Dubai 2014)
  • Chair Award: International Journal of Arts and Sciences Conference, 16-19 June 2014, Universitat Autonoma de Barcelona’s Casa Convalescencia, Barcelona
  • Certificate of Commendation for Best Paper Award:  World Academy of Researchers, Educators and Scholars in Business, Social Sciences, Humanities and Education (in association with the Academy of World Finance, Banking, Management and IT), Cape Town, South Africa (2013)
  • Certificate of Commendation for paper delivered, World Conference for Business, Marketing and Management in Budapest, Hungary (2012)
  • Best Paper Award, International World Conference for Business, Marketing and Management, Rio de Janeiro (2008)
  • Best Regional Editor Award 2003/4, as Editor (Africa), Technology and Sustainable Development (WRSTSD) journal, at the 2nd International Conference 2004, Napier University, Edinburgh, UK
  • Editorial Advisory Board Member of the Journal of Management and World Business Research, recognized and indexed by the following three reputable organizations Cabell’s, Ulrich’s and EBSCO’s research data base of academic journals. Published by the Global Publishing House: Perth, Western Australia (2014)
  • Visiting professor: Sunway University, Malaysia and topic of talk: “Is strategic integrated communication an idealistic reality? From the synergy of one spirit, one look or one voice to consistency in the strategic intent of the organization”. (9 October 2014)
  • Lecture to Honours students Malaysia in Marketing Research at Sunway University on “Integrated Marketing Communication” (7 October 2014)
  • Chancellors’ Address: Graduation Ceremony 28 March 2017. Title: Knowledge, Innovation and Continuous Learning.

Projects

  • International collaborative project with Sunway University, Malaysia (2014-2016).