Academic Profiles

Prof Elnerine WJ Greeff

College of Human Sciences
School of Arts
Department: Communication Science
Associate Professor
Tel: 012 429 3886
Fax: 012 429 3346


  • DLitt et Phil Communication (Unisa, 2012)
  • MA Corporate Communication (North-West University, 2009)
  • BA Hons: Corporate Communication Cum Laude (North-West University, 2006)
  • BA Hons: Corporate Media Cum Laude (North-West University, 2006)
  • BA Communication Cum Laude (North-West University, 2005)
  • Advanced Short Course in Outcomes-based assessment in Higher Education and Open Distance Learning Cum Laude – NQF Level 7 (Unisa, 2009)

NRF Rating


Fields of academic interests

  • Safety communication
  • Organisational diversity, specifically workforce diversity
  • Internal organisational communication
  • Stakeholder relationship management
  • Employee management and communication
  • Migration and its implications for communication


Field of Specialisation

  • Organisational communication
  • Corporate communication


Van Dyk, L, Greeff, WJ & Barker, R. 2015. Key concepts in organisational communication. Cape Town: Juta.

Book Chapters

Le Roux, T & Greeff, WJ. 2011. The marginalization of women in the South African mining and construction industries, in The power of gender, the gender of power: women’s labor, rights and responsibility in Africa, edited by T Falola & B Teboh, Trenton, NJ: Red sea.

Greeff, WJ & milton, vc. 2015. Conceptualising communication: theory in practice, in An introduction to communication studies, edited by S Steinberg & GC Angelopulo, Cape Town: Juta.

Greeff, WJ, Smit, C & Van Der Linde, M. 2015. Hoe, wat, waarom en wie, in Skokkend positief, edited by M Nel & Z Van Der Westhuizen, Pretoria: Bybel-Media.

Journal articles

Greeff, W.J. 2016. The influence of national culture on organizational behavior: why Fanakalo in the South African mining industry is a bone of contention, in Proceedings 7th Biennial Conference of the Academy of World Business, Marketing and Management Development, Volume 7, No. 1.

Greeff, W.J., Mgutshini,T., Chetty, D., Matlakala, M.C. & Moeketsi. R.M.H. 2016. Fostering institutional existentialism in the search for legitimacy, in Proceedings 7th Biennial Conference of the Academy of World Business, Marketing and Management Development, Volume 7, No. 1.

Greeff, WJ. 2015. Organisational diversity: Making the case for contextual interpretivism. Equality, Diversity and Inclusion: An International Journal, 34(6): 496-509.

Greeff, WJ. 2015. The proof is in the pudding: (Re)considering the excellence of activism in the South African mining industry. Communicatio: South African Journal for Communication Theory and Research, 41(2): 220-237.

Greeff, WJ & Barker, R. 2014. Communicating for survival in the mining and construction industries: Northern conversations and Southern contextualisations. Communicatio: South African Journal for Communication Theory and Research, 40(2): 191-205.

Greeff, WJ. 2013. Precedent predictions and present practice: A stakeholder theory account of safety communication significance for the mining and construction industries of South Africa. Communicare, 32(2):38-57.

Greeff, WJ & Barker, R. 2012. Exploring vodcasts as a supportive learning tool. Progressio, 34(1):170-185.

Greeff, WJ. 2011. Different salves for different sores: International research remedies for a South African communication context. Communitas, 16(2011):113-130.

Barker, R & Greeff, WJ. 2011. Vodcasting: An intelligent extension or pending derivative of traditional Open Distance Learning Tools?, in Prceedings of World Conference on Educational Multimedia, Hypermedia and Telecommunications 2011, edited by T Bastiaens & M Ebner, Chesapeake, VA: AACE, 58-66.

Greeff, WJ. 2017. ‘The role of communication in managing the safety climate of construction site environments’, Communicatio, 43:1, 103-121, DOI:10.1080/02500167.2017.1306575

Greeff, WJ & Chetty, D. 2017. ‘On the move alobe (OMA): a practical tool for case management of uncaccompanied migrant children in southern Africa’, Save the Children’s Regional Multi Country Programming Unit (RMCPU) French translation title: ‘Aide à l'enfant en transit solitaire (AETS): Un outil pratique pour la Gestion des dossiers à l’égard des enfants migrants non accompagnés en Afrique austral’ Portuguese translation title: ‘Sozinha em Movimento (SEM): Uma Ferramenta Prática para Resolução de Casos de Crianças Migrantes Desacompanhadas na África Austral

Professional positions, fellowships & awards

  • Department of Communication Science: Deputy Section Head and Section Head – Organisational Communication (2017 and 2018)
  • South African Communication Association (SACOMM) ExCo member.
  • Interest Group Convenor: SACOMM – Communication Education and Curriculum Development
  • Senior Member of the Academy of World Business, Marketing and Management Development (since 2016)
  • Member of the Golden Key Honour Society (since 2003)
  • Excellence in Tuition Award in the category Student Success and Retention (Unisa, October 2015)
  • Best Paper Award 2014 (SACOMM, September 2014)
  • 2012 Youngest Doctorate Graduate (Unisa – awarded in 2013)
  • Best English student; North-West University (2003)
  • Best Art History student; North-West University (2003, 2004 & 2006)
  • Academic colours for academic achievement in B.A Communication degree (2005)
  • Best Honours student in Corporate Communication Management; North-West University (2006)
  • Best Honours student in Corporate Media; North-West University (2006)
  • Overall best Honours student; North-West University (2006)
  • National Research Foundation (NRF) rated researcher (Y2)


  • Ecumenical Youth Research Project – Registered at the University of Pretoria; Practical Theology
  • Alternative Assessment in the College of Human Sciences – Ongoing project for Unisa CHS


Greeff, WJ. 2012.  A proposed model and measuring instrument for internal safety communication: A longitudinal study in the South African mining and construction industries. Pretoria: Unisa (Doctoral thesis).

Research report for Diesel Power Opencast Mining and BuildMax group.
Title: Safety communications at Diesel Power and Buildmax group.
Date of completion: November 2010

Greeff, WJ. 2009. Efficient communication of safety information: The use of internal communication by the Gautrain-project. Potchefstroom: NWU (Masters dissertation).

Research report for Bombela Civil Joint Venture – contractors of the Gautrain project.
Title: Shortened research report for Bombela Civil Joint Venture: Safety communication at the Midrand Precast Yard.
Date of completion: June 2009