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PUBLIC RELATIONS

Writing for Public Relations 1 - DPR1506
Diploma Semester module NQF level: 5 Credits: 12
Module presented in English Module presented online
Purpose: Is to provide students with knowledge and understanding of the basic principles of Public Relations writing. Students who complete this module can demonstrate the ability to apply their understanding of various public relations related forms of communication and to produce basic written materials in this field.
Introduction to Communication - DPR1501
Diploma Semester module NQF level: 5 Credits: 12
Module presented in English Module presented online
Purpose: Is to introduce students to the fundamental dimensions, components and contexts of communication science as a discipline. This module is students' first encounter with this discipline. Students accredited with this module will be equipped to exhibit an informed understanding of this discipline and its underlying key terms, concepts, principles and theories relevant to public relations. The knowledge gained in this module will lay the foundation for following modules related to the practice of effective public relations.
Communication in the Organisation - DPR1502
Diploma Semester module NQF level: 5 Credits: 12
Module presented in English Module presented online
Purpose: Is to provide students with a basic theoretical understanding of the central role that communication plays within the organisation and how communication is applied in different organisational types and settings as well as different communication situations. Students accredited with this module will be equipped to exhibit an applied understanding of this discipline and its underlying key terms, concepts, principles and theories relevant to public relations.
Introduction to Public Relations - DPR1503
Diploma Semester module NQF level: 5 Credits: 12
Module presented in English Module presented online
Purpose: Is to introduce students to principles and practice of public relations. Students accredited with this module will be able to understand the scope and nature of public relations and will be introduced to the development and implementation of public relations campaigns.
Stakeholder Relationships - DPR1504
Diploma Semester module NQF level: 5 Credits: 12
Module presented in English Module presented online
Purpose: will empower students to work in a position where they will have contact with internal and external stakeholders and who need skills and competence to establish and manage those relationships. Students who successfully complete this module will be equipped to build and maintain mutually beneficial relationships with strategic stakeholders in a variety of organisational contexts.
The Public Relations Programme - DPR1505
Diploma Semester module NQF level: 5 Credits: 12
Module presented in English Module presented online
Purpose: is to make students aware of the value of planning a public relations programme for various purposes and to introduce them to the basic principles of a public relations programme. In addition, the module will develop students' ability to apply a basic public relations programme to a given scenario.
Understanding the Media - DPR1507
Diploma Semester module NQF level: 5 Credits: 12
Module presented in English Module presented online
Purpose: is to equip students with knowledge of the key elements of the media landscape. Students who complete this module will gain understanding of the media as a vehicle for building sound relations between an organisation and its stakeholders. Moreover, students will understand the norms and standards of the public relations profession and the journalism profession.