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Services Marketing - MNM3713

Under Graduate Degree Semester module NQF level: 7 Credits: 12
Module presented in English,Afrikaans
Pre-requisite: MNM2601 or MNM2605 or MNM2607 or MNM2608 or MNM2609 or MNM2610 or MNM2611
Purpose: To enable students to gain insight into the management of service products or services accompanying tangible products. The unique characteristics of services are shown and related to the marketing approach required to market them effectively. The additional marketing mix elements of physical evidence, people and processes are covered extensively.