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Public Relations Research - DPR2601

Diploma Semester module NQF level: 6 Credits: 12
Module presented in English Module presented online
Purpose: Information is the lifeblood of an organisation. Accordingly, one of the key roles of a public relations practitioner is to provide information to management for strategic decision making. The purpose of this module is to provide students with thorough knowledge of the research process. Students who complete this module will be able to plan and implement public relations research projects to address challenges in different organisational settings.