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Public Relations - MNM2607

Under Graduate Degree,Diploma Semester module NQF level: 6 Credits: 12
Module presented in English,Afrikaans
Pre-requisite: MNM1503 or MNM1507 or MNB1501 or MNB101D or MAR111Y
Purpose: To enable students to gain insight and acquire knowledge of foundational concepts in the development of public relations; the public relations process, public relations campaigns; public relations research; ethics in public relations and other relevant issues.