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Promotion Management - MNM2611

Under Graduate Degree Semester module NQF level: 6 Credits: 12
Module presented in English,Afrikaans
Pre-requisite: MNM1501 or MNM1502 or MNM1503 or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MAR111Y
Purpose: This module forms part of the degree in marketing, and will be useful for students who perform marketing activities in any business. The aim of this module is to enable students to gain a better understanding of various concepts and strategies in promotion management offering. The knowledge and skills gained in this module will serve to support the running of a business and will therefore contribute to the development of the economy of the country.