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Media Research - COM4802

Honours NQF level: 8 Credits: 12
Module presented in English Module presented online
Purpose: You will be required to recognise and interpret the role of media studies in everyday, social life by demonstrating a comprehensive, coherent, and critical understanding of the theory, research methodologies, and techniques relevant to media studies. Complex, multi-dimensional issues related to media studies are therefore identified in real-life scenarios. An integral part of this module is the rigorous review and debate regarding ethics in media research in order to provide unbiased and balanced perspectives on ethical problems within the framework of the different data-collection techniques and methods in the context of media studies. You will therefore be required to demonstrate comprehensive and specialised academic knowledge; to demonstrate the application of research skills and techniques; and reporting on the latter in selected areas of media studies as specified in the themes below. The syllabus for this module was planned with two teaching aims in mind: To enable you to apply several media research methods (together with requirements such as the formulation of research problems, hypotheses or research questions, sampling, data collection, principles of measurement, data analysis, and the formulation of findings and conclusions); To function as a "service" module for Module 05 (Advanced Research Report) and to provide you with the research methods which you could apply in your areas of interest (such as ethics and media research; visual communication; print media and journalism; radio and television studies and/or film studies).