Register to study through Unisa

Marketing Research - MNM3702

Under Graduate Degree,Diploma Semester module NQF level: 7 Credits: 12
Module presented in English,Afrikaans
Pre-requisite: MNM2601 or MNM2602 or MNM2603 or MNM2604 or MNM2605 or MNM2606 or MNM2607 or MNM2612 or MNM202Y or MAR221U (MAR221U or MNM202Y only applicable to DMARK)
Purpose: To enable students to gain insight into the role of marketing research in marketing management; the marketing research process; research design, sampling and data collection; data analysis and reporting; and selected application areas of marketing research.