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Marketing Planning - MNM3701

Diploma Semester module NQF level: 7 Credits: 12
Module presented in English,Afrikaans Module presented online
Pre-requisite: MNM2601 or MNM2603 or MNM2604 or MNM2605 or MNM2606 or MNM2607 or MNM2612
Purpose: To enable students to expand knowledge and perception into the marketing planning process and environment; formulate the marketing strategy, structure a basic plan for a business, strategy implementation; as well as evaluation and control as component of the marketing planning process.