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International Communication and Political Communication - COM4804

Honours NQF level: 8 Credits: 24
Module presented in English Module presented online
Purpose: Students have a choice between international communication or political communication. INTERNATIONAL COMMUNICATION: Theme 01: International Communication as a field of study deals with the phenomenon of international communication in our current world. Theme 02: Globalisation and international communication deals with globalisation in various domains and the role of communication therein. Theme 03: Theories and discourses on the international flow of information deals with discourses on the free flow of information and theories employed in research on international communication. Theme 04: Theories of the information society deals with definitions of and discourses on the information society as well as discourses on the information-have's and the information-have-not's. Theme 05: International communication and development deals with both positive and negative viewpoints on the role of information and communication technologies (ICTs) in development as well as the practical application of ICTs in development projects. Theme 06: Global media and journalism deals with international communication and global information flows related to the news, radio, film, television and book industries as well as changing journalism practises due to the current nature of international communication. POLITICAL COMMUNICATION: The purpose of this module is for students to gain advanced knowledge, critical skills, and applied competence in theories and discourses related to the phenomenon of political communication. Theme 07: Public sphere. Habermas' concept of the public sphere; public sphere and democracy; internet and the public sphere. Theme 08: Persuasion, rhetoric, language and political communication. Aristotle's concept of rhetoric and persuasion; structure of political argument; analyses of political rhetoric and communication; the role of language in politics; language as a form of political action; the use of language by politicians and mass media to construct the political spectacle. Theme 09: Political communication and the media. Different forms of political media; how politics works in democratic society; a study of the agents of the media; an application of the different forms of media in political context; the management of political parties and how they manage the media. Theme 10: Public opinion: philosophy of public opinion; the relationship between public opinion and the public sphere; study of pressure groups.