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Image and Identity - DPR2613

Diploma Semester module NQF level: 6 Credits: 12
Module presented in English Module presented online
Purpose: The purpose of this module is to provide students with knowledge of the fundamental principles of image and identity management and appropriate skills to empower them to become effective public relations practitioners in different organisational contexts. Students who complete this module will be able to plan and measure a corporate identity and image programme in order to create and nourish stakeholder relationships.