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Fundamentals of Branding - MNM1522

Under Graduate Degree,Higher Certificate Semester module NQF level: 5 Credits: 12
Module presented in English Module presented online
Purpose: To enable students to gain insight into the management of the brand as a valuable asset of the business; advantages of branding; the different types of brands; brand equity; brand name; brand identity; image and personality; brand positioning; brand research; brand differentiation; brand loyalty; online branding.