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Advanced Destination and Marketing Management - TRT4864

Honours,Post Graduate Diploma Year module NQF level: 8 Credits: 24
Module presented in English Module presented online
Purpose: The purpose of this module is to equip students with a comprehensive and systematic knowledge base in the discipline of advanced destination and tourism marketing management. Emphasis will be placed on the consumer and the marketing mix in travel and tourism, planning for marketing strategy and short term-operational objectives and campaigns, communicating with and influencing consumers and applying marketing in the main sectors of travel and tourism.