Department of Information Science

Prof ME Snyman

College of Human Sciences
School of Arts
Department: Information Science
Associate Professor
Tel: 012 429 6037
Fax: 012 429 3221


  • BA- University of Pretoria
  • Afrikaans literature (Hons) - University of Pretoria
  • MA Afrikaans literature - University of Pretoria
  • D Litt (Literature and film studies) - University of Pretoria

Currently teaching

  • INS2602
  • AIS3704
  • MA INF
  • M INF
  • D Litt et Phil

Fields of academic interests

  •       Reader studies 
  •       Reception studies 
  •       Book history
  •       Applying Research Methodology in Information Science 


Contributions in Books: 

  • Snyman, M. 2007. Information resource centres in South Africa. In: Bothma, T, Underwood, P. & Ngulube, P. (reds.). World library and congress report. Pretoria: LIASA.
  • Snyman, M. & Wybenga, G. (reds.) 2005. Van Patrys-hulle tot Hanna Hoekom: ’n Gids tot die Afrikaanse kinder- en jeugboek. Pretoria: LAPA.
  • Snyman, M. 2007. Country reports. In: Bothma, T. Access to libraries and information: towards a fairer world. IFLA world report.
  • Snyman, M. 2001. Sustainable development: can theory and practice meet? In: H.C. Marais et al (Ed) Sustainable social development: critical issues. Menlo Park: Network Publishers 

Journal articles

  • Snyman, M. 1994. 'n Pot vol winter: woordteks tot getransponeerde beeldteks. Tydskrif vir Letterkunde, XXX11(1): 43-61.
  • Snyman, M. 1994. Die Afrikaanse jeugliteratuur: 'n herbesinning. Tydskrif vir Letterkunde, XXX11(1): 39-54.
  • Snyman, M. 1994. Die buitebladkunswerk: kruispunt van die ikoniese en verbale teks met spesiale verwysing na die werk van Johann de Lange. Communicare, 13(1): 48-57.
  • Snyman, M. 1995. Die stereotipering van die vrou in advertensies: dieselfde ou storie? Image and text, 5: 6-8.
  • Snyman, M. 1997. Die hygroman as verskynsel binne die Afrikaanse literêre sisteem. Stilet, 9(1): 6-16.
  • Snyman, M. 1998. Kabaret van die fin de siècle: Le Chat Noir  en Amanda Strydom se “Vrou by die spieël”. Tydskrif vir
  • Letterkunde, 36(2): 76-90.
  • Snyman, M. 1999. Hoekom en hoe ek vir jongmense skryf. Stilet. 11(1): 107 –115.
  • Snyman, M. 1999. Skilderye as verwysing in die poësie van Lina Spies: Doelbewuste estetisering? Tydskrif vir Letterkunde. XXXVII(3/4): 98-106
  • Snyman, M. 2000. Problem based learning as an alternative method in teaching applied language courses: a case study. Journal for language teaching, 34(1): 77-91.
  • Snyman, M. 2001. Using printed texts to communicate information in the South African development context.  Communicare, 20(2):  41-60.
  • Heyns, D. & Snyman, M.E. 2003. Afrikaans teachers still use the pick and shovel to mine the Information Super Reef. Journal for language teaching, 37(1): 46-59.
  • Snyman, M.E. & Snyman, M.M.M. 2003. Getting information to disadvantaged rural communities: the centre approach. South African Journal for Library and Information Science, 69(2): 95-108.
  • Carstens, A. & Snyman, M.E. 2003. How effective is the Department of Health's leaflet on HIV/AIDS Counselling for low literate South Africans? Tydskrif vir Afrikaans Nederlands
  • L.M. Motlana, B. Sokudela, T. Moraka, J.L. Roos, M. Snyman. 2004. In touch with reality. South African Journal of Psychiatry, 7(4):26-29.
  • Snyman, M. 2004. Using the printed medium to disseminate information about psychiatric disorders. South African Journal of Psychiatry, 7(4):15-20.
  • Snyman, M. 2004. Series books: exhibitions of societal change. Innovations
  • Snyman, M. & Heyns, D. 2004. The information needs of Afrikaans T1- teachers. Musaion, 22(2): 212- 229.
  • Snyman, M. 2007. Determining the reasons why ICT centres fail: six South African case studies. Mousaion, 25 (2)
  • Snyman, M. & Penzhorn, C. 2007. An investigation into the processes used in the production of printed health messages in South Africa. Communicare, 26(1): 59- 74.
  • Snyman, M. 2007. Crime reportage in the media: a reflection of realities. Tydskrif vir Geesteswetenskappe, 7(4) Desember: 103-118.
  • Le Roux, A. & Snyman, M. 2007. Exploring branding as part of the corporate communication strategy of the Girl Guides Association of South Africa. Communitas, November.
  • Phooe, J.M., Sokudela, B., Roos, J.L., Motlana, L.M., Dlamini, N. & Snyman, M. 2010. Testing the effectiveness of existing psycho-educational material (The Alliance programme) for patients suffering from schizophrenia in the South African context. African Journal of Psychiatry 13(4): 302-308.
  • Snyman, M., Kleyn, L. & Geldenhuys, J. 2013. Information literacy and social media in the context of South African schools. Mousaion, 31 (3).
  • Snyman, M. 2014. Die evaluering van ‘n leesbevorderingsprojek: die Zoë-voorleesprojek in die Noord-Kaap. Mousaion: edition on children’s literature and reading, 34 (4).
  • Snyman, M. 2015. Looking for stereotypical portrayals of Grandmothers in south african multilingual picturebooks. Mousaion:, 33(2): 111–127.
  • Snyman, M. 2016. ‘Reading promotion can save lives’, Reading & Writing 7(1), 85. rw.v7i1.85

Paper presentations

  • Snyman, M. 1996. The use of popular culture for development. Culture, Communication, Development: International symposium, HSRC, Pretoria, 30 August.
  • Snyman, M. 1999. A faint glow of light illuminates the future. Conference on participatory development and beyond, Ottawa, August.
  • Snyman, M. 2000. Rural women and rural development in Africa: the case of the Rural Women’s Association in South Africa. Prospects for an African Renaissance. University of Alberta. Edmonton. Canada, 26 February.
  • Snyman, M. 2001. The potential role of Information Resource Centres to create a true, open, democratic society in South Africa. 9th International BOBCATSSS Symposium on Library and Information Science. Vilnius University, Lithuania, 31 January.
  • Snyman, M. 2001. Series books: exhibitions of societal change. 15th International Research Society for Children's Literature (IRSCL): biennial congress, Klein Kariba, South Africa, 20-24 August.
  • Snyman, M & Phamalohlake, J. 2002.  Champions in community development: three South African case studies. The sixteenth triennial conference of the International Federation of Operational Research Societies. Edinburg Universiteit, Scotland, 8-12 July.
  • Snyman, M. 2002. What are we communicating to the South African Public? 7th International Conference on Public Communication of Science and Technology (PSCT-7), Cape Town, 4-7 December 
  • Snyman, M., Bothma, T. & Snyman, M.M.M. 2003. A theoretical framework for designing a local content database for sustainable development. An International conference on “Managing sustainable development in emerging markets. International. Alexandria, Egypt, 8&9 January
  • Snyman, M. & Bothma, T. 2003. New times need new curricula: meeting the demands of industry in training information professionals in SADC, 24th IATUL conference, International, Ankara, Turkey.
  • Snyman, M. & Venter, R. 2003. Production profile of Afrikaans children’s’ and youth literature: 1990 –2004. International conference on children’s and youth literature, University of Potchefstroom, Potchefstroom, 29 September – 3 October.
  • Snyman, M. 2004. Using the printed media to disseminate information about psychiatric disorders. World Association for Social Psychiatry:  1st regional congress in Africa, March 2004.
  • Snyman, M. & Penzhorn, 2004. C. An investigation into the production of health care products, 16th Standing conference of Eastern, Central and Southern Africa, library and info associations (SCECSAL XIV), Kampala, Uganda, 5-9 July.
  • Snyman, M. 2004. Implementing ICT centres for development in South Africa: can cultural differences be overcome? Conference: Cultural attitudes towards technology and communication (CaTaC), Karlstad, Sweden, 27 June – 1 July.
  • Snyman, M & De Wet, K. 2005. How do we see them? An investigation into the representation of children on printed HIV/AIDS messages in South Africa. Conference of the International Research Society for Children’s Literature. Dublin, Ireland, 13 –17 August.
  • Snyman, M. & Penzhorn, C. 2006. Knowledge sharing and legal deposit: Complementing endeavours. XVII Standing Conference of Eastern, Central & Southern Africa Library & Information Associations, Dar Es Salaam, Tanzania, 101-14 July.
  • Snyman, M. & Claasen-Veldsman, R. 2006. Audiocassettes: an alternative medium for HIV/AIDS Awareness in South Africa. The World Congress on Communication for Development. Rome, Italy, 25-27 October 
  • Snyman, M. 2006. The role of language and literacy to effectively communicate science to the South African youth. African Science Communication Conference. Port Elizabeth, 4-7 December.
  • Snyman, M. & Penzhorn, C. 2007 ‘Reading the Romance’ in a crime ridden South Africa. Paper presented at the Fifth International Conference on the Book, 21-23 October, Madrid, Spain.
  • Snyman, M & Penzhorn, C.  2010. Jokes and riddles: a reading promotion project in South Africa. IBBY conference, 24 – 29 July 2010, Santiago, Spanje.
  • Snyman, M. 2011. Jokes, rhymes and riddles: the forgotten heritage of Afrikaans. Sharing Cultures. 2nd International Conference on Intangible Heritage. Tomar, Portugal, 3-6 July.
  • Snyman, M., Kleyn, L. & Geldenhuys, J. 2013. Information literacy and social media in the context of South African schools. Mousaion, 31 (3).
  • Snyman, M. 2014. Die evaluering van ‘n leesbevorderingsprojek: die Zoë-voorleesprojek in die Noord-Kaap. Mousaion: edition on children’s literature and reading, 34 (4).
  • Snyman, M. 2015. Looking for stereotypical portrayals of Grandmothers in south african multilingual picturebooks. Mousaion:, 33(2): 111–127.
  • Snyman, M. 2016. ‘Reading promotion can save lives’, Reading & Writing 7(1), 85. rw.v7i1.85

Professional positions, fellowships & awards

  • 2006 Receive grading as NRF researcher 
  • 2003 Member of research team that received funds from NRF for an information needs assessment to source relevant content for the dissemination of information through adaptive hypermedia technologies.
  • 2002 Receive funds from NRF for research about the reception of the National Department of  Health’s brochures on the dissemination of information about HIV/AIDS.
  • 2000 Receive funds from NRF for collaborative with Hungary


Completed Research Projects

  • 2000: Research about series books for children.
  • 2005 The role of telecentres in the transfer of information to developing communities
  • 2003 The practice of participatory development: field research in Apel, Northern Province
  • 2002 Telecentres for higher education -Project Report to FOTIM Evaluate Information brochures for Agricultural Research Council
  • 2001 Reading material and its reception amongst neo-literates.
  • 1999 The feasibility of a web system for the dissemination of agricultural information in South-Africa for National Department of Agriculture. 
  • 1998 Statomed’s “TUKS na 5”-report.
  • 1998 Effectivity of Information brochures for National Department of Agriculture.
  • 1997 The reception of Afrikaans youth literature: inclusive qualitative and quantitative investigation.
  • 1996 Analysis of 80 international television ads for Telkom
  • 1995 Reading behaviour of speakers of for J.P.van der Walt-uitgewers
  • 1995 Grant from Perskor: Reception study about needs of Afrikaans readers with reference to romances An evaluation of a reading advancement project among disadvantaged women in the Northern Cape in and around Upington
  • An evaluation of the Zoe-reading project (2013) in the Northern Cape, Upington

Community development projects

Eersterust  1994 -2006
  • Initiate and establish Centre for literacy research at the University of Pretoria.
  • Establish, acquire funding and manage Eersterust literacy project.
  • Organise courses for teachers in Eersterust.
  • Train literacy facilitators and start classes in literacy
  • Initiate job creation project for vulnerable women
  • Establish Mamelodi-literacy project and enrichment classes for learners in schools
  • Publish literacy material
  • Establish and manage nursery school and telecentre in Eersterust
  • Eersterust project becomes independent: Section 21 Company founded. It has since stopped.
Rural Women’s Association in Apel 2000-200
  • Involved in Rural Women’s Association in Apel in advisory capacity.
Reading project in and around Upington 2008-present
  • Initiate a reading project for disadvantaged women in small villages in and around Upington in the Northern Cape.
  • Establish book clubs
  • Trained facilitators
  • Currently 600 women read and find books at book clubs.
  • Initiate writing training for women and children
  • Published 4 community publications containing stories of community members