Department of Communication Science

Prof Rachel Barker

College of Human Sciences
School of Arts
Department: Communication Science
Research Professor
Tel: 012 429 6772
Fax: 012 429 3346
E-mail: barker@unisa.ac.za

Qualifications

  • D. Litt. et Phil. (Communication), University of Johannesburg, 1996
  • Post Graduate Certificate in Marketing Management, University of Pretoria, 1996

NRF Rating

C2

Fields of academic interests

  • Knowledge Management
  • Online Identity
  • Knowledge sharing
  • Social media
  • Organisational theories
  • Online communication
  • Identity formation

Strategic integrated communication

Field of Specialisation

  • Organisational Communication
  • Knowledge Management
  • Integrated Communication

Books

  • Barker, R.  2003.  Connecting to culture, in Strategic organisational communication:  paradigms and paradoxes, Editors Du Plooy-Cilliers, F & Verwey, S. Heinemann: Sandown.
  • Barker, R. &  Angelopulo, G.C. 2006. Integrated Organisational Communication. Cape Town: Juta.
    • Chapter 3:  Dynamics of organisational communication
    • Chapter 6:  Integrated marketing communication
    • Chapter 10:  Integrated online communication
    • Preface, acknowledgements and about the authors.
  • Barker, R. 2013.  Social networking and identity, Chapter 26 in: The Handbook of Research on Technoself: Identity in a Technological Society. IGI-Global (www.igi-global.com/ijt). Editor: R Luppicini, Editor, University of Ottawa, Canada.
  • Angelopulo, GC. & Barker, R. 2013.  2nd Edition. Integrated Organisational Communication.  Cape Town:  Juta.
    • Chapter 3:  Dynamics of organisational communication (pages 73-110)
    • Chapter 6:  Integrated marketing communication (Pages 183-220)
    • Chapter 10:  Integrated online communication (pages 364-387)
    • Preface, acknowledgements and about the authors.
  • Van Dijk, L. Greeff, WJ and Barker, R. 2015. E-book: Key concepts of organisational communication. Juta: Cape Town.

Journal articles

  • Greeff, W.J. & Barker, R. 2014. Communicating for survival in the mining and construction industries:  Northern conversations and Southern contextualisations, Communicatio, 40(2): 94-108. ISSN 0250-0167/Online 1753-5379.
  • Slabbert, Y. & Barker R. 2014. Towards a new model to describe the organization-stakeholder relationship (OSR) building process: a strategic corporate communication perspective, Communicatio, 40(1):69-97. ISSN Print 0150-0167. ISSN Online 1753-5379. Accredited: SA Department of Higher Education and Training.
  • Barker, R. 2014. The creation and presentation of cyber identities in cyber organisational societies: towards a conceptual theoretical framework, Journal of International Marketing and Exporting, 19(1):26-43. ISSN 1324-5864 (Print), ISSN 1832-2174 (Online).
  • Barker, R. 2015. Management of knowledge creation and sharing to create virtual knowledge-sharing communities: a tracking study, Journal of Knowledge Management,19(2).
  • Barker, R. & Ong, D. 2016. A measurement scale for students’ usage of online, Perspectives in Education, 34(2):1-18. ISSN 0258-2236.
  • Hanekom, J. & Barker, R. 2016. Theoretical criteria for online consumer behaviour: web-based communication exposure and internal psychological behavioural processes approaches, Communicatio, 42(1): 75-99.
  • Barker, R. 2016. Knowledge management of students’ usage of online networks: a measurement scale, International Journal of Multidisciplinary Education and Research, Vol 3 (1): 15-21. ISSN: 2249-6645.
  • Barker, R. 2016. Sharing of individual knowledge to create collective knowledge in emerging knowledge organisations: A theoretical framework, Communitas, 21(2016):108-124

Professional positions, fellowships & awards

  • Co-Editor for the International Journal of Business, Social Sciences, Humanities and Education (Virgin Islands)
  • Editorial member of the Journal of Management and World Business Research (Western Australia)
  • Editorial member of the following national accredited publications: Communicare (University of Johannesburg), Communicatio (Department of Communication Science, Unisa) and the South African Business Review (Department of Business Management, Unisa)
  • Member of the South African Communication Association
  • Vice President of the Academy of World Marketing, Management and Business Marketing and Management Development, initiated by the University of Southern Queensland, Australia in 2004
  • Vice-President for the World Academy of Researchers, Educators and Scholars in 2014 to 2016
  • Research Leadership Award for Woman Researchers, Unisa (2010)
  • Research Leadership Award for Woman Researchers, Unisa (2015)
  • Chancellor’s Prize for Excellence in Research (2016)
  • National Research Foundation (NRF) C2-rated researcher in Communication Science since 2011
  • Track Chair Award: World Academy of Researchers, Educators and Scholars in Business, Social Sciences, Humanities and Education (in association with the Academy of World Finance, Banking, Management and IT), Cape Town, South Africa (2013)
  • Track Chair Award: International World Conference for Business, Marketing and Management at six conferences (Australia 2004; Paris 2006; Rio de Janeiro 2008; Finland 2010; Budapest 2012 and Dubai 2014)
  • Chair Award: International Journal of Arts and Sciences Conference, 16-19 June 2014, Universitat Autonoma de Barcelona’s Casa Convalescencia, Barcelona
  • Certificate of Commendation for Best Paper Award:  World Academy of Researchers, Educators and Scholars in Business, Social Sciences, Humanities and Education (in association with the Academy of World Finance, Banking, Management and IT), Cape Town, South Africa (2013)
  • Certificate of Commendation for paper delivered, World Conference for Business, Marketing and Management in Budapest, Hungary (2012)
  • Best Paper Award, International World Conference for Business, Marketing and Management, Rio de Janeiro (2008)
  • Best Regional Editor Award 2003/4, as Editor (Africa), Technology and Sustainable Development (WRSTSD) journal, at the 2nd International Conference 2004, Napier University, Edinburgh, UK
  • Editorial Advisory Board Member of the Journal of Management and World Business Research, recognized and indexed by the following three reputable organizations Cabell’s, Ulrich’s and EBSCO’s research data base of academic journals. Published by the Global Publishing House: Perth, Western Australia (2014)
  • Visiting professor: Sunway University, Malaysia and topic of talk: “Is strategic integrated communication an idealistic reality? From the synergy of one spirit, one look or one voice to consistency in the strategic intent of the organization”. (9 October 2014)
  • Lecture to Honours students Malaysia in Marketing Research at Sunway University on “Integrated Marketing Communication” (7 October 2014)

Projects

  • International collaborative project with Sunway University, Malaysia (2014-2016).