Department of Communication Science

Prof E Bornman

College of Human Sciences
School of Arts
Department: Communication Science
Research Professor
Tel: 012 429 6546
Fax: 012 429 3346
E-mail: bornme@unisa.ac.za

Qualifications

  • D Litt et Phil (Unisa – Psychology)

NRF Rating

C2

Fields of academic interests

  • Social identities in particular national and ethnic identities
  • Nation-building in Africa
  • The role of national symbols in post-apartheid South Africa
  • Intercultural and intergroup relations in post-apartheid South Africa
  • Language and identity

Field of Specialisation

  • Research methodology
  • International communication
  • Intercultural communication

Books

Book chapters:

  • Bornman, E. 2014. Post-apartheid South Africa: A united or divided nation? In S. L. Moeschberger & R.  A. Phillips DeZalia, Symbols that bind, symbols that divide: The semiotics of peace and conflict (pp. 181−205). New York: Springer.
  • Bornman, E. 2013. The Rainbow Nation versus the colors of the rainbow: nation-building and  group diversity in post-apartheid South Africa. In C. C. Wolhuter (Ed.), South Africa in focus: Economic, political and social issues (pp. 55−84). New York: Nova.
  • Bornman, E. 2009. Measuring media audiences, in Media Studies Volume 3: Media content and media audiences, edited by PJ Fourie. Lansdowne: Juta. ISBN 97807021177668
  • Bornman, E. 2009. Questionnaire surveys in media research, in Media Studies Volume 3: Media content and media audiences, edited by PJ Fourie. Lansdowne: Juta. ISBN 97807021177668
  • Bornman, E. 2003. Die eise en verantwoordelikhede van die Afrikaner kultuurgemeenskap ten opsigte van die regte van minderhede, in Jordaan, CL (ed) Die Afrikaner en die regte van minderhede. Pretoria: Stigting vir Nasionale Minderhede in Suid-Afrika (SNMSA): 33-46.

 

  • Bornman, E. 1999. The individual and the group in the social, political and economic context: Implications for South Africa, in  Identity? Theory, politics and history, edited by  S Bekker & R Prinsloo. Pretoria: HSRC.
  • Bornman, E. 1998. Towards a critically informed policy for dealing with violence in South Africa, in Violence in South Africa: A variety of perspectives, edited by  R van Eeden, E Bornman & M Wentzel. Pretoria: HSRC.
  • Bornman, E. 1998. Group membership as determinant of violence and conflict, in Violence in South Africa: A variety of perspectives, edited by  R van Eeden, E Bornman & M Wentzel. Pretoria: HSRC.
  • Bornman, E. 1998. Violence and its prevention: Disentangling the tangle, in Violence in South Africa: A variety of perspectives, edited by  R van Eeden, E Bornman & M Wentzel. Pretoria: HSRC.
  • Bornman, E. 1994. Some factors influencing ethnic attitudes in South African work situations,  in Multicultural conflict management in changing societies, edited by L Nieuwmeijer & R du Toit. Pretoria: HSRC: 192-199.
  • Bornman, E. 1992. The human factor in environmental management: An introduction, in Man and environment, edited by E Bornman. Pretoria: KnowledgeTec: 1-10.
  • Groenewald,  HJ,  Bornman,  E,  Conradie,  DP. et al. 1988.  Communication in South African society:  A  perspective  on  the  future, in South   Africa: Perspectives  on  the  future, edited by HC Marais. Pinetown: Owen Burgess Publishers: 231-256.

Journal articles

  • Bornman, E. 2015. Information society and digital divide in South Africa: Results from longitudinal surveys. Information, Communication and Society. DOI: 10.1080/1369118X.2015/1065285. ISI accredited.
  • Botha, M. & Bornman, E. 2015. The integration of Mathematics, Science and Technology in early childhood education and the foundation phase: The role of the formation of the professional identities of beginner teachers. South African Journal of Science and Technology, 43(1), 10 pages.  DoHET accredited.
  • Bornman, E. 2015. Intergroup contact and experience as predictors of intergroup racial attitudes. Article accepted for publication in the Journal of Psychology in Africa (publication date November 2015). 
  • Bornman, E. & Potgieter, P.H. 2015. Language choices and identity in higher education: Afrikaans-speaking students at Unisa. Studies in Higher Education. DOI: http://dx.doi.org/10.1080/03075079.2015.1104660  
  • Bornman, E., Pauw, J. C. & Potgieter, P. H.  2014. Houdings en opinies oor moedertaalonderrig en die keuse van ‘n universiteit: Afrikaanssprekende studente aan Unisa. Tydskrif vir Geesteswetenskappe, 54(4), 596−609.
  • Bornman, E. 2014. Nasiebou in ‘n eenheidstaat versus die erkenning van groepregte: Diskoerse oor die akkommodering van diversiteit met spesifieke verwysing na Afrika en Suid-Afrika. Litnet Akademies, 11(3).
  • Bornman, E., Potgieter, P. H. & Pauw, J. C.  2013. Taalkeuses en opinies van Afrikaanssprekende studente aan Unisa. Tydskrif vir Geesteswetenskappe, 53(3), 361−376. ISI accredited.
  • Bornman, E. 2013. Citizenship, nation-building and diversity: What is the role of the media in all this? Communicatio, 39(4), 434−450.
  • Bornman, E. 2011. Patterns of intergroup attitudes in South Africa after 1994. International Journal of Intercultural Relations 35:729-748.
  • Lee, Y, Ottati, V, Bornman, E & Yang, S. 2011. A study of beliefs about justice in China, the USA and South Africa. International Journal of Intercultural Relations 35:511-521.
  • Bornman, E. 2010. Emerging patterns of social identification in the post-apartheid South Africa. 2010. Journal of Social Issues 66(2):237-254.

 

  • Madikiza, L & Bornman, E. 2007. International communication: shifting paradigms, theories and foci of interest. Communicatio 30(2):11-44.
  • Bornman, E. 2006. National symbols and nation-building in the post-apartheid South Africa. International Journal of Intercultural Relations 30:383-399.
  • Bornman, E. 2005. Emigrasie onder Afrikaners vandag (Emigration among Afrikaners today). Tydskrif vir Geesteswetenskappe 45(3):386-399.
  • Bornman, E. 2004. Identity, social groups and communication: some frontiers for theory and research. Communicare 23(1):149-170.
  • Bornman, E. 2003. Struggles of identity in the age of globalisation. Communicatio 29(1 & 2):24-47.
  • Bornman, E  & Schoonraad, N. 2001. The many faces of globalisation. Mousaion xix(1):93-114.
  • Collier, MJ & Bornman, E. 1999. Core symbols in South African intercultural friendships. International Journal of Intercultural Relations 23(1):133-166.
  • Bornman, E. 1999. Predictors of ethnic identification in a transitionary South Africa.  South African Journal of Psychology 29(2):62-70.
  • Bornman, E. 1999. Self-image and ethnic identification in South Africa.  The Journal of Social Psychology 139(4):411-425.
  • Bornman, E & Appelgryn, AEM.  1997. Ethnolinguistic vitality under a new political dispensation in South Africa. Journal of Social Psychology 137(6):690-707.
  • Appelgryn,  AEM & Bornman, E. 1996. Relative deprivation in contemporary South Africa. Journal of Social Psychology 136(3):381-397.
  • Bornman, E. 1993. Ethnic attitudes and factors associated with social comparison and relative deprivation. South African Journal of Sociology 24(2):35-40.
  • Bornman,  E. 1992. Some factors influencing ethnic attitudes in South African work situations:  A cross‑cultural field study. Journal of Social Psychology 132(5):641-653
  • Bornman, E & Mynhardt, JC. 1991. Social identity and intergroup contact in South Africa with specific reference to the work situation. Genetic, Social, and General Psychology Monographs 117(4):439-462.
  • Van  Vuuren,  DP, Bornman,  E, Mels, G & Van Vuuren, M. (1990). Children's perceptions  of  and  identification with  the social reality of The Cosby Show:  A comparison between the USA and South Africa. South African Journal of Psychology 20(2):70‑79.
  • Bornman, E, Groenewald, HJ & Hall,  E.  1986. Communication  patterns of some Afrikaans speaking coloureds and whites in the Cape Peninsula.  Communicare 5(2):43‑52.
  • Groenewald,  HJ, & Bornman, E.  1985. Enkele aspekte van die kommunikasie van verkeersveiligheid  aan  kinders  in Suid‑Afrika (Some aspects of the communication of traffic safety to South African children).  Communicare 4(2):51‑57.

Professional positions, fellowships & awards

  • Woman-in-Research Award 2013 to 2015
  • Research professor from 2013

Projects

  • Socio-political orientations of South African youth
  • Language attitudes of non-English-speaking Unisa-students
  • National symbols in post-apartheid South Africa