Department of Marketing and Retail

Mrs Y Hung-Joubert

College of Economic and Management Sciences
School of Management Sciences
Department: Marketing and Retail
Senior Lecturer

Qualifications

  • MCom Business Management (UNISA)
  • BCom Honours Marketing Management (UP)
  • BCom Marketing Management (UP)

Currently teaching

  • Salesmanship (MNM2603)
  • Sales management (MNM3703)
  • E-commerce in Business (MNM2612)

Fields of academic interests

  • SMEs
  • Online shopping
  • E-commerce
  • Retailing
  • Shopper marketing
  • Mobile marketing

Field of Specialisation

  • E-commerce

Books

Cunningham, N. (ed) 2018. Introduction to Marketing: a South African perspective. Van Schaik Publishers: Pretoria.

Journal articles

  • Hung-Joubert, Y. 2017. Investigating the construct validity of measures influencing online shopping in South Africa. Management & Marketing Challenges for the Knowledge Society, 12(3).

  • Hung-Joubert, Y. & van Huyssteen, N. 2017. Searching, browsing and buying: exploring the devices preferred by South Africa consumers for online shopping. Journal of Contemporary Management, 14(2017).

Projects

SMME managerial and skills transfer project facilitator

Other

  • DMRM Ethics Committee Secretary