Department of Marketing and Retail

Ms Y Hung

College of Economic and Management Sciences
School of Management Sciences
Department: Marketing and Retail
Lecturer
Tel: 012 429 8303
E-mail: marketing@unisa.ac.za

Qualifications

  • MCom Business Management (UNISA)
  • BCom Honours Marketing Management (UP)
  • BCom Marketing Management (UP)

Currently teaching

  • Salesmanship (MNM2603)
  • Sales management (MNM3703)

Fields of academic interests

  • SMEs
  • Online shopping
  • Social media
  • E-commerce

Field of Specialisation

Sales management

Books

  • Cant, M. (ed). 2013. Essentials of Marketing. Cape Town: Juta
  • Drotsky, A. (ed). 2014. Sales Management. Cape Town: Juta
  • Wiid, J. (ed). 2014. Strategic Marketing. Cape Town: Juta

Journal articles

  • Hung, Y. & Cant, M.C. 2017. Is information quality on a shopping website a deciding factor for South African consumers? Journal of Business and Retail Management Research, 11(4).
  • Cant, M.C., Wiid, J.A. & Hung, Y. 2016. Internet-based ICT usage by South Africa SMEs: the barriers faced by SMEs. Journal of Applied Business Research, 32(6).
  • Hung, Y., Cant, M.C. & Wiid, J.A. 2016. The importance of human resources management for small business in South Africa. Problems and Perspectives in Management Journal, 14(3).
  • Cant, M.C., Wiid, J.A. & Hung, Y. 2015. Internet-based ICT usage by South African SMEs: are the benefits within their reach? Problems and Perspectives in Management Journal 12(2).
  • Cant, M.C., Wiid, J.A. & Hung. Y. 2013. Small business owners’ perceptions of business ethics and employee theft in the small business sector of South Africa. Corporate Ownership and Control, 10(4).
  • Cant, M.C., Wiid, J.A. & Hung, Y. 2013. The importance of branding for South African SMEs: an exploratory study. Corporate Ownership and Control, 11(1).

Paper presentations

  • The small business sector of South Africa: perceptions of ethical dilemmas and employee theft. International Conference of Diversity of Interdisciplinary Paradigms. 18-19 December 2013, Langkawi.

Projects

SMME managerial and skills transfer project facilitator

Other

DMRM Ethics Committee Secretary