Department of Marketing and Retail

Mrs SM Tar

College of Economic and Management Sciences
School of Management Sciences
Department: Marketing and Retail
Lecturer
Tel: 012 429 8303

Qualifications

MCom Businsess Management (UNISA), BCom Hon Marketing Management (UP), Bcom Marketing (UP)

Currently teaching

  • Fundamentals of branding (MNM1522)
  • Retail Store Management (MNM1524)

Fields of academic interests

  • Branding
  • Real-time marketing
  • Social media
  • Retail marketing

Books

  • Contributing author: Public Relations: Theory and Practice, 2014, L Fourie
  • Acknowledgements: Strategic Marketing, 2014, J. A. Wiid
  • Acknowledgements: Sales Management, 2014, A Drotsky

Journal articles

  • Cant, M.C., Wiid, J.A. & Kallier, S.M. 2013. Small Business Owners’ Perceptions of Moral Behaviour and Employee Theft in the Small Business Sector of Nigeria. Journal of Gender & Behaviour. 11(2):5775-5787.
  • Cant, M.C., Wiid, J.A. & Kallier, S.M. 2014. Building a sustainable SME by means of consumer centred product strategies. International Journal of Academic Research in Business and Social Science (HRMARS), 4(11).
  • Cant, M.C., Erdis, C, Kallier, S.M. & Van Heerden, B. 2014. Skills vs training needed by SMEs in the financial intermediation sector: Is a marriage better between these two? Corporate Ownership & Control, 12(1).
  • Cant, M.C., Wiid, J.A. & Kallier, S.M. 2015. The perceptions of students on the use of social networking systems as a teaching tool in ODL institutions. The International Business & Economics Research Journal (IBER).
  • Cant, M.C., Wiid, J.A. & Kallier, S.M. 2015. Product strategy: factors that influence product strategy decisions of SMES in South Africa. Journal of Applied Business Research (JABR), 31(2).

Projects

Department of Marketing and Retail Management Community Engagement project

Other

Department of Marketing and Retail Management Social Committee