Department of Marketing and Retail

Mr R Machado

College of Economic and Management Sciences
School of Management Sciences
Department: Marketing and Retail
Senior Lecturer
Tel: 012 429 83303
E-mail: marketing@unisa.ac.za

Qualifications

Bsc (Cum laude) BCom Hons; MBA

Currently teaching

  • Marketing Metrics,
  • Strategic Retail Management

Fields of academic interests

  • Marketing, Marketing Strategy,
  • Consumer Behaviour,
  • Service,
  • Customer  Centricity,
  • Customer Experience Management,
  • Selling

Field of Specialisation

  • Marketing,
  • Marketing Strategy,
  • Consumer Behaviour,
  • Service,
  • Customer  Centricity,
  • Customer Experience Management,
  • Selling

Books

Edited, authored or co-authored over 55 books on Marketing and related topics

Journal articles

  • Rabie, C., Cant, M.C. & Machado, R. 2016. Business growth and social media: an organisational issue. Corporate Ownership & Control, 13(3, Cont – 2):412-419.
  • Cant, M.C., Machado, R. & Seaborne, H. 2014. Experiential marketing on brand advocacy: a mixed-method approach on global Apple product users. International Business and Economics Research Journal (IBER), 13(5).
  • Cant, M.C., Machado, R. & Gopaul, M. 2014. Are customers satisfied with healthier options at fast-food outlets? International Business and Economics Research Journal (IBER).
  • Cant, M.C., Machado, R. & Seaborne, H. 2014. Brand advocacy – an Apple phenomenon? An exploratory study on brand advocacy amongst Apple consumers. Corporate Ownership and Control, Volume 11.
  • Du Toit, M.N. & Machado, R. 2013. The merit of credit: exploring the factors that make retail credit consumers loyal. Corporate Ownership and Control, 11(1).
  • Cant, M.C., Hefer, Y. & Machado, R. 2013. Visual merchandising displays – positive or negative effect on consumer behaviour? Gender and Behaviour, Ife Centre for Psychological Studies, 11(2).
  • Cant, M.C., Wiid, J.A. & Machado, R. 2013. The characteristics of a good ODL practitioner. International Business and Economics Research Journal (IBER), 12(11).
  • Bothma, C.H. & Machado, R. 2007. Who benefits most? – The trade patterns between the IBSA countries. Unisa Latin American Report, 23(1 & 2).
  • Cant, M.C. & Machado, R. 1990. The changing environment: the dilemma of the black entrepreneur. Dynamica, Vol. XXXII.
  • Cant, M.C. & Machado, R. 1989. Strategic planning in semi-state organisations. Dynamica, Vol. XXXII.
  • Cant, M.C. & Machado, R. 1987. Banking and the marketing concept. Dynamica, Vol. XXXIX.

Professional positions, fellowships & awards

  • Awarded the Rockwell International Graduate Fellowship at University of Colorado (USA),
  • Fellow (South African Management Institute)

Projects

  • Rabie, C., Cant, M.C. & Machado, R. 2016. Business growth and social media: an organisational issue. Corporate Ownership & Control, 13(3, Cont – 2):412-419.
  • Cant, M.C., Machado, R. & Seaborne, H. 2014. Experiential marketing on brand advocacy: a mixed-method approach on global Apple product users. International Business and Economics Research Journal (IBER), 13(5).
  • Cant, M.C., Machado, R. & Gopaul, M. 2014. Are customers satisfied with healthier options at fast-food outlets? International Business and Economics Research Journal (IBER).
  • Cant, M.C., Machado, R. & Seaborne, H. 2014. Brand advocacy – an Apple phenomenon? An exploratory study on brand advocacy amongst Apple consumers. Corporate Ownership and Control, Volume 11.
  • Du Toit, M.N. & Machado, R. 2013. The merit of credit: exploring the factors that make retail credit consumers loyal. Corporate Ownership and Control, 11(1).
  • Cant, M.C., Hefer, Y. & Machado, R. 2013. Visual merchandising displays – positive or negative effect on consumer behaviour? Gender and Behaviour, Ife Centre for Psychological Studies, 11(2).
  • Cant, M.C., Wiid, J.A. & Machado, R. 2013. The characteristics of a good ODL practitioner. International Business and Economics Research Journal (IBER), 12(11).
  • Bothma, C.H. & Machado, R. 2007. Who benefits most? – The trade patterns between the IBS
  • Training of automobile dealer management staff in management skills for major motor manufacturer.
  • Development of short course, 1-year programme and Advanced Programme Marketing for Unisa Centre for Business Management.
  • Service quality (mystery shopper) project for major furniture retailer (4 years).
  • Restructuring and marketing orientation project for SA Communication Services.
  • Training of restaurant managers in service quality/marketing for Interleisure.
  • Marketing training and consultation for Halfway House Motor Group - 3 years.
  • Evaluation of marketing programme at Armscor.
  • Marketing consulting and training for Malbak Motor Holdings, McCarthy Motor Holdings.
  • Develop and present course for JCI/Barlows in Marketing Management for SBL Leadership Development Programme.
  • Consultant to Barlows SA.
  • Marketing consultant for various small business.
  • Consultant to Nissan SA on After Sales Marketing.
  • Consultant to Toyota SA After-Sales Department on Marketing Strategy. Member of Strategy Committee
  • Consultant to Stats SA on evaluating Marketing Strategy.
  • Consultant to Babcock SA on Marketing and Marketing Strategy.
  • Consultant to Pretoria Country Club on Strategy and Marketing
  • Analysed job descriptions for sales force and sales management for Roche Product
  • Consultant to JD Group on Store Manager work allocations
  • Developed Category Management Seminar for Marcus Evans, presented to general public and in-house to Kellogs SA
  • Assisted Bosal SA in Sales Force Improvement Task Team
  • Assisted Form-Scaff SA in Sales Force Improvement
  • Assisting Checkers/Shoprite division on better customer experience
  • A countries. Unisa Latin American Report, 23(1 & 2).
  • Cant, M.C. & Machado, R. 1990. The changing environment: the dilemma of the black entrepreneur. Dynamica, Vol. XXXII.
  • Cant, M.C. & Machado, R. 1989. Strategic planning in semi-state organisations. Dynamica, Vol. XXXII.
  • Cant, M.C. & Machado, R. 1987. Banking and the marketing concept. Dynamica, Vol. XXXIX.

Other

  • Post graduate studies at University of Notre Dame in Marketing Research and Harvard University in “Making Markets Work” programme
  • Guest lecturer at : University of Pretoria, Unisa GSBL, Wits Graduate School of Business, UCT GSB, Bond University (Aus), Hull University(UK), Bidvest Academy, SAB Training Institute, Unisa Center for Business Management
  • Editor of Dynamica- accredited journal of Unisa Department of Business Management,
  • Member of Editorial committee of Journal for Latin-american Studies, International Marketing and Retail Review
  • External Examiner in Marketing. De Montford University. Johannesburg, South Africa
  • External Examiner in Marketing. Gordon Institute of Business Science Johannesburg, South Africa
  • External Examiner in for Marketing and Communication Department, University of Pretoria. Pretoria, South Africa

Seminars attended:

  • Making Markets Work – Harvard 2006
  • Brand  Positioning Workshop 2011
  • Consumer Engagement Optimisation workshop 2011
  • Brand Valuation Workshop 2011
  • UCT- Super Internet User course 2011
  • GIBS- Designing your key account management plan 2010
  • GIBS – Achieving success in strategic customer management 2010
  • GIBS- The Expert Negotiator Programme 2011
  • GIBS - Designing your key account management plan 2011
  • GIBS – Social Media – Effective Communication Strategies
  • GIBS- Strategic Marketing 2012
  • Stellenbosch Business School - 2012 Customer Experience Management
  • GIBS- Business Of Africa 2012
  • GIBS – Strategies for Excelling in Emerging Markets 2013
  • Global Customer Experience Programme- 2014
  • Temkin Group- Customer Experience course-2014