Department of Marketing and Retail

Prof ML van Scheers

College of Economic and Management Sciences
School of Management Sciences
Department: Marketing and Retail
Professor

Qualifications

BCom: Business Management (University of South Africa), BCom (Hon): Business Management (University of South Africa), HED (University of South Africa), MCom: Marketing Management (University of South Africa), DCom: Marketing Management (University of South Africa)

Currently teaching

M & Ds

Fields of academic interests

  • Retailers,
  • Marketing issues of SMEs,
  • Entrepreneurship,
  • informal sector

Field of Specialisation

  • Retailers,
  • Marketing,
  • SME,
  • informal sector &
  • Entrepreneurship

Books

  • Contributing author: Entrepreneurship and Small Business Management: Perspectives of Emerging Economies, 1st edition, Juta 

Journal articles

  • Van Scheers, L. 2016.  Is there a link between economic growth and SMEs success in South Africa? Investment Management & Finance Innovation, Volume 13, pages 34 – 48.
  • Van Scheers, L. 2016.  SMEs and social media opportunities: an organisational outlook. Corporate Ownership & Control.  Volume 13 issue 4 pages 640 - 648.
  • Van Scheers, L. 2016.  Managing the risk of outsourcing the IT function at companies.  Risk governance and control. Volume 6, pages 69 – 74.
  • Van Scheers, L. 2016.  Determine SME internet marketing usage in the Tshwane area, South Africa.  Acta Universitatis Danubius (Economica), Volume 12, pages 39 – 63.
  • Van Scheers, L. & Sarah Mashego, 2016.  Determine small farmers' managerial skills needs in the Tshwane area, South Africa.  Investment Management & Financial Innovations Journal (IMFI), Volume 13, pages 87 – 91.
  • Van Scheers, L. 2016.  How do entrepreneurs’ measure success in South Africa? Journal of Business and Retail Management research (JBRMR). Volume 11/1, pages 38 -45.
  • Van Scheers, L & Van Scheers, J.  2015. Determine small and medium enterprise social media activities and promote their participation in the community engagement scholarship.  Journal of Governance and Regulation, Volume 4, Issue 4, 2015. pg. 79 – 91.
  • Adefulu, S & Van Scheers, L. 2015.  Re-examination of advertising effectiveness in selected soft drink companies in Lagos State, Nigeria: a descriptive analysis. Acta Universitatis Danubius Economica. Vol 11 issue 3/2015. Pg 24 -34.
  • Van Scheers, L. 2015. Profiling small and medium family retailers in the Tshwane area of Gauteng, SA. Journal of accounting and management. Vol 5 Issue 2. Pg 62 – 75.
  • Van Scheers, L.; Botha, J & Van Scheers, J. 2015.  SME Internet marketing challenges in the Tshwane area, SA. Journal of governance and regulations. Vol 4 Issue 4 to 5 pg 591 – 596.
  • Van Scheers, L. Adefulu, S & Botha, J. 2015.  Determining the managerial skills: training needs of retail and wholesale industry in Tshwane area of Gauteng. Journal of Accounting and Management. Vol 5, issue 2. pg 77-86.
  • Adefulu, S & Van Scheers, L. 2015.  Re-examination of sales promotion effectiveness: a descriptive approach. Corporate Ownership & Control. Vol 12, 2015. Pg 337 – 343.
  • Adefulu, S & Van Scheers, L. 2015.  Role of university entrepreneurship centre in developing small and family business. Corporate Ownership & Control. Vol 12, issue 4. 2015. Pg 529 – 534.
  • Van Scheers, L. 2014.  Private Higher Education Colleges in South Africa: How to create a marketing strategy to be sustainable. Published in: Vol. 4, Issues 7. In Journal of Academic Research in Business and Social Science. pg. 1-21.
  • Van Scheers, L. & Prinsloo, C. K.  2014.  Investigating Word of Mouth as advertising tool for mobile devices in South Africa. Published in: Vol. 4, Issue 6 of IJ-ARBSS. pg. 1-35.
  • Van Scheers, L. 2014.  Effective SMEs advertising: a community engagement project in the Tshwane municipality. Published in: Vol. 4, Issue 7. In Journal of Academic Research in Business and Social Science. pg. 209 - 222.
  • Van Scheers, L. & Botha, J.A.R. 2014.  How do SME owners manage information in the Tshwane area, SA.  Published in: Vol. 4, Issue 11. In Journal of Academic Research in Business and Social Science. pg.  209 - 222.
  • Van Scheers, L. 2014.  The effect of mergers of higher learning institutions on teaching and learning in obtaining competitiveness in the South African market environment. Published in: Vol. 3, Issue 4. Of IJ- AREMS. International journal of Academic Research in Economics and Management Sciences. pg. 1-14.
  • Van Scheers, L. 2013.  Perceptions of SME owners on assessing funds in the Gauteng area of SA.  Volume 53, No 2. Journal of Contemporary Management.  pg. 45- 67.
  • Cant, M.C. & Van Scheers, L. 2012. Which management level decides to outsource the distribution function? International journal & Economics research journal, May 2012, Vol. 11 (5), pp. 575-588.
  • Van Scheers, L., Cant, M.C. & Wiid, J. 2012. The correlation between cherry picking female consumers and product and price knowledge when buying groceries in Tshwane, South Africa. Gender & Behaviour, December 2012, Vol. 10(2), pp. 4849-4863.
  • Van Scheers, L., Van Tonder, E. 2012. Perceptions of middle management concerning leadership issues of manufacturing SMEs in South Africa. Journal of Contemporary Management. pg. 35- 47.
  • Muller, J., van Scheers, L. 2012. Determining which management level makes decisions when outsourcing the distribution function. Corporate ownership & control, Vol. 9 (4), pp. 230-240.
  • Van Scheers, L. & Cant, M. C. 2012. Marketing Skills Challenges of South African Small and Medium Enterprises (SMEs) (SME’s marketing skills challenges in South Africa) African Journal of Business Management Vol 5(13). Pg. 1033 – 1051.
  • Van Scheers, L. & Cant, M. C. 2012. Establish the correlation between marketing skills of ethnic SME owners and business failure.  African Journal of Business Management Vol 5(12). pg. 2242 – 2271.
  • Van Scheers, L. & Wiid, J. 2012.  Evaluating the Marketing Skills of Ethnic South African SME owners. African Journal of Marketing Management. Article ID 1929-0128-2012-1-35-30. pg. 1053 – 1070.
  • Van Scheers, L. & Wiid, J. 2011.  The correlation between educator-turnover and the promotion of efficient management in public schools in Soweto, South Africa. African Journal of Marketing Management Vol 5(11). pg. 4071 -4077
  • Van Scheers, L. SMEs’ marketing skills challenges in South Africa.  African Journal of Business Management. AJBM-10-007. pg. 4071-4089.
  • Van Scheers, L. 2010.  Problems experienced by spaza shops (small African family groceries shops) in 3rd world countries: the case of South Africa, volume 2. World Association of Sustainable Development. pg. 92 – 110.
  • Van Scheers, L. 2010.  How many kilometres will the South African cherry picking consumers travel to buy groceries, Issue 7, volume 2. World Association of Sustainable Development. pg. 153 – 172.
  • Van Scheers, L. 2010.  Challenges of small family groceries shops in South Africa, World Journal of Entrepreneurship, Management and Sustainable Development, Vol. 6, No. 3, pg 221-231.
  • Van Scheers, L. 2010.  The role of ethnicity and culture in developing entrepreneurs in South Africa, volume 8, issue 4. Problems and Perspectives in Management, Ukraine. Pg. 163- 172.
  • Van Scheers, L. 2010.  Retail black economic empowerment compliant companies:  Cultural renewal in South Africa, volume 8, issue 1. Problems and Perspectives in Management, Ukraine. pg. 143- 152.
  • Van Scheers, L. 2008.  Evaluation of the Khula enterprise in the promotion of SMMEs in SA Volume 1, No. 4, Journal of Global Business Advancement. pg. 51-66.
  • Van Scheers, L. 2007.  The correlation between problems experienced by ethnic entrepreneurs and their marketing and managerial skills, volume 3, no 4. SAJEMS. pg. 170- 187.
  • Van Scheers, L. & Cant, M. C. 2007. The correlation between cherry picking and the distance that consumers travel to do grocery shopping, volume 10, issue 2. SAJEMS.  pg. 63-84.
  • Van Scheers, L. & Cant, M. C. 2007. The effect of consumer price knowledge and gender on retail marketing strategy, volume 1 (4).  African Journal of Business Management.  pg. 094-098.
  • Van Scheers, L. Investigating barriers to staff effectiveness at further Education (FET) colleges in SA, volume 5, 1  SAJEMS. pg. 43-64.
  • Van Scheers, L. & Cant, M. C. 2006.  Analysing the Cash and Carry Wholesaler’s right of existence in the distribution channel, volume 2, issue 4 WASD Journal. pg. 256 - 277.
  • Van Scheers, L. 2006.  Investigating whether lack of marketing and managerial skills is the main cause of business failure in South Africa. South African Journal of Economic and Management Sciences = Suid-Afrikaanse Tydskrif vir Ekonomiese en Bestuurswetenskappe. Vol 8, No. 4, pg 402-411.
  • Van Scheers, L. 2005. Perceptions of small business owners on managerial skills: Problems in small business development in South Africa; World Review of Science, Technology and Sustainable Development, 2005, Vol. 2, No.3/4 pg. 336 - 351.
  • Van Scheers, L. 2005.  Gathering perceptions of Soweto small business owners on advertising in black townships in South Africa. Journal of Global Business Advancement. Volume 1 No. 4, pg 445-458.
  • Van Scheers, L. & Struwig. F. W.2004.  SAJEMS. The effect of privatisation on frontline employees in a service organisation, volume 7, no. 1. pg. 1-21

Paper presentations

  • 2014 16th Annual International Conference on Education, 19-22 May 2014, Athens, Greece
  • 2015 22nd Annual Conference of the Multinational Finance Society, July 2015 Halkidiki, Greece
  • 2015 Prague International Academic Conference, 6 – 9 September 2015
  • 2016 Bulgaria 12th Science and Education Foundation conference, International conference Economy and Business, Elenite, Bulgaria

Professional positions, fellowships & awards

  • CEMS Integrations of teaching & learning, research and community engagement award

Projects

  • Project leader: CEMS Community Engagement SME managerial skills transfer project which is recognised as a flagship
  • DMRM structured mentoring project which mentor research fellows