Department of Marketing and Retail

Prof MC Cant

College of Economic and Management Sciences
School of Management Sciences
Department: Marketing and Retail
Professor

Qualifications

BCom: Marketing Management (University of Pretoria), BCom (Hons): Marketing Management (University of South Africa), MCom: Marketing Management (University of Pretoria), DCom: Marketing Management (University of South Africa)

Fields of academic interests

Small Business, Research, Public Relations, Retailing, Learning Technologies

Journal articles

Published academic articles

  • Cant, M.C. 2016. SMME business management: the role of institutions and government. Corporate Ownership & Control, 14.
  • Kallier, S.M., Cant, M.C. & Wiid, J.A. 2016. SMEs and product mix decisions: fact or fiction. Problems and Perspectives in Management, 14(4).
  • Kallier, S.M. & Cant, M.C. 2016. Influential marketing communications media used by retailers in South Africa: a consumer perspective. Corporate Board, Role, duties and composition.
  • Cant, M.C., Wiid, J.A. & Sephapo, C.M. 2016. Key factors influencing pricing strategies for SMEs: are they important? Journal of Applied Business Research.
  • Hung, Y., Cant, M.C. & Wiid, J.A. 2016. Internet based ICT usage by South African SMEs: the barriers. Journal of Applied Business Research
  • Meyer, A.A., Cant, M.C. & Wiid, J.A. 2016. SMEs: do they follow a shotgun or rifle approach when it comes to target marketing? Problems and Perspectives in Management, 14(3):60-67.
  • Cant, M.C., Wiid, J.A. & Hung, Y. 2016. The importance of Human Resources management for small businesses in South Africa. Problems and Perspectives in Management, 14(3, Cont.).
  • Cant, M.C. 2016. Business competitions: does it contribute to the SMME development? Corporate Ownership & Control, 13(4, Cont. - 4):291-300.
  • Cant, M.C., Wiid, J.A. & Sephapo, C.M. 2016. Tax compliance: an administrative burden for small business entrepreneurs (SMEs). Corporate Ownership & Control, 13(4, Cont. - 2):350-361.
  • Rabie, C., Cant, M.C. & Machado, R. 2016. Business growth and social media: an organisational issue. Corporate Ownership & Control, 13(3, Cont. - 2):412-419.
  • Rabie, C., Cant, M.C. & Wiid, J.A. 2016. Training and development in SMEs: South Africa’s key to survival and success? Journal of Applied Business Research, 32(4):1009-1024.
  • Cant, M.C. & Wiid, J.A. 2016. The use of traditional marketing tools by SMEs in an emerging economy: a South African Perspective. Problems and Perspectives in Management, 14(1):57-63.
  • Cant, M.C., Wiid, J.A. & le Roux, Z. 2016. Loyalty to SMEs: a pipe dream in the current economic climate? Journal of Applied Business Research, 32(1):1-10.
  • Cant, M.C., Wiid, J.A. & Holtzhausen, L. 2015. SWOT analysis in the small business sector of South Africa: friend or foe? Corporate Ownership & Control, 13(2).
  • Erdis, C., Cant, M.C. & Wiid, J.A. 2015. Motivation for starting a business: opportunity or survival? A South African perspective. Corporate Ownership & Control Vol. 12.
  • Cant, M.C., Wiid, J.A. & Hung, Y. 2015. Internet-based ICT usage by SMEs: are the benefits within reach of SMEs? Problems and Perspectives in Management Journal, Issue 2, Special issue: South Africa.
  • Cant, M.C., Wiid, J.A. & Prinsloo, C. 2015. Customer expectations and service delivery: are SMEs aware of this service quality standards gap? Corporate Ownership and Control, 12(4).
  • Cant, M.C. & Nell, E.C. 2015. Apparel retailers’ use of store atmospherics: a strategic move or a wasted approach? Corporate Ownership and Control, 12(3), Continued -3.
  • Cant, M.C., Erdis, C. & van Niekerk, C. 2015. The death of SME’s by regulations: an investigation into the qualifications and skills required in the SME financial service sector. Corporate Ownership and Control, 12(2).
  • Cant, M.C ., Wiid, J.A. & Kallier, S. 2015. The perceptions of students on the use of social networking systems as a teaching tool in ODL institutions. International Business & Economics Research Journal (IBER), 14(1).
  • Wiid, J.A., Nell, C.E. & Cant, M.C. 2015. The perceptions of lecturing staff on social media networking systems and their use of it. International Business & Economics Research Journal (IBER), 14(3).
  • Cant, M.C., Wiid, J.A & Manley, L. 2015. Attitudes of small business owners towards counterfeit merchandise: ethics or survival. Journal of Economics and Behavioral Studies, April 2015.
  • Cant, M.C ., Wiid, J.A. & Kallier, S. 2015. Product strategies of SME’s: factors that influence SME’s in deciding what products to sell. Journal of Applied Business Research, March/April 2015.
  • Hefer, Y., Cant, M.C. & Wiid, J.A. 2015. Starting one’s own business – what motivates entrepreneurs. International Business & Economics Research Journal (IBER), 14(2).
  • Wiid, J.A. & Cant, M.C. 2015. Sport fan motivation: are you going to the game? International Journal of Academic Research in Business and Social Sciences, February 2015.
  • Cant, M.C. & Nell, C. 2014. Determining student perceptions regarding the most important service features and overall satisfaction with the service quality of a higher education institution. Contemporary Management Issues.
  • Cant, M.C., Erdis, C. & Sephapo, C.M. 2014. Business survival: the constraints experienced by South African SMEs in the financial sector. International Journal of Academic Research in Business and Social Sciences, 4(10).
  • Cant, M.C. & Hefer, Y. 2014. Measuring service quality: the student as primary consumer. International Business & Economics Research Journal (IBER), 14(2).
  • Cant, M.C., Wiid, J.A. & Kallier, S. 2014. Building a sustainable SME by means of consumer centred product strategies. International Journal of Academic Research in Business and Social Sciences, 4(11).
  • Cant, M.C. & Wiid, J.A. 2014. The acceptance of e-learning systems and technology in ODL institutions: a lecturer’s perspective. Corporate Ownership & Control, Vol. 11.
  • Cant, M.C., Erdis, C., Kallier, S. & Van Heerden, B. 2014. Skills vs. Training needed by SMEs in the financial intermediation sector: is a marriage between these two better? Corporate Ownership & Control, 12(1).
  • Cant, M.C. & Nell, C.E. 2014. SERVQUAL: students’ perception and satisfaction with regards to quality of service provided by student administration departments within tertiary institutions. Corporate Ownership & Control, 11(4).
  • Cant, M.C., Wiid, J.A. & Sephapo, C.M. 2014. The perception of sponsorship usefulness among South African small business owners. Corporate Ownership & Control, Vol. 11.
  • Wiid, J.A., Cant, M.C. & Nell, C.E. 2014. Perceptions and uses of social media networking systems by South Africa students. International Business & Economics Research Journal (IBER), 13(4).
  • Cant, M.C., Machado, R. & Seaborne, H. 2014. Experiential marketing on brand advocacy: a mixed-method approach on global apple product users. International Business & Economics Research Journal (IBER), 13(5).
  • Cant, M.C., Wiid, J.A. & van Niekerk, C. 2014. Measuring small business owners’ differences in moral thought: idealism versus relativism. International Business & Economics Research Journal (IBER), 13(5).
  • Cant, M.C., Machado, R. & Gopaul, M. 2014. Are customers satisfied with healthier options at fast-food outlets? International Business & Economics Research Journal (IBER), November/December 2014.
  • Cant, M.C. & Hefer, Y. 2014. Students’ perception and satisfaction towards customer service in higher education institutions. Corporate Ownership and Control, Vol. 11.
  • Cant, M.C., Wiid, J.A. & Manley, L.L. 2014. Counterfeit luxury fashion brands: consumer purchase behaviour. Corporate Ownership and Control, Vol. 11.
  • Cant, M.C., Wiid, J.A. & Prinsloo, C.K. 2014. Cross cultural differences in loyalty, morality and codes of ethics in African countries: a Nigerian and South African study. Corporate Ownership and Control, Vol. 11.
  • Cant, M.C., Machado, R. & Seaborne, H.C. 2014. Brand advocacy – an apple phenomenon? An exploratory study on brand advocacy amongst apple consumers. Corporate Ownership & Control, Vol. 11.
  • Cant, M.C. & Nell, C. 2014. Sight: the last bastion of the brick & morter retailer to survive? International Business & Economics Research Journal (IBER), 13(4).
  • Cant, M.C. & Wiid, J.A. 2013. ODL students and the use of social media networking systems as an educational tool: can lecturers stay connected? Corporate Ownership & Control. Vol. 11(1, Continued -6).
  • Cant, M.C. & Hefer, Y. 2013. Visual merchandising displays – functional or a waste of space in apparel retail stores? Gender & Behaviour, 12(1).
  • Cant, M.C., Gopaul, M. & Manley, L.L. 2013. Brand loyalty: are black urban area consumers’ more loyal? Corporate Ownership & Control, 11(1, Continued -6).
  • Cant, M.C. & Nell, E.C. 2013. Sound and consumer buying behaviour: do apparel retailers take note of the effect of sound on buying behaviour? Corporate Ownership & Control, Vol. 1(1).
  • Cant, M.C., Wiid, J.A. & Hung, Y. 2013. Perceptions of business ethics and employee theft in the small business sector of South Africa. Corporate Ownership & Control, 10(4, Continued – 2).
  • Cant, M.C., Wiid, J.A. & van Rooyen, N. 2013. The ethical conundrum of entrepreneurs: is there a difference between personal and business values? Corporate Ownership & Control, 11(1, Continued – 3).
  • Cant, M.C., Hefer, Y. & Machado, R. 2013. Visual merchandising displays – positive or negative effect on consumer behaviour? Gender & Behaviour, 11(2).
  • Cant, M.C., Wiid, J.A. & Sephapo, C.M. 2013. An exploration into the branding consumption patterns of consumers residing in townships of Tshwane: A South African case. Corporate Ownership & Control, 11(1, Continued – 3).
  • Hefer, Y. & Cant, M.C. 2013. Visual merchandising displays’ effect on consumers: a valuable asset or an unnecessary burden for apparel retailers. International Business & Economics Research Journal (IBER), 12(10).
  • Cant, M.C., Wiid, J.A. & Kallier, S.M. 2013. Small business owners’ perception of moral behaviour and employee theft in the small business sector of Nigeria. Gender & Behaviour, 11(2).
  • Cant, M.C., Wiid, J.A. & Machado, R. 2013. The characteristics of a good ODL practitioner. International Business & Economics Research Journal (IBER), 12(11).
  • Wiid, J.A, Cant, M.C. & van Niekerk, C. 2013. Moral behaviour and ethical misconduct in Nigerian small businesses. International Business & Economics Research Journal (IBER), 12(9).
  • Wiid, J.A., Cant, M.C. & Nell, E.C. 2013. Open distance learning students’ perception of the use of social media networking systems as an educational tool. International Business & Economics Research Journal (IBER), 12(8).
  • Cant, M.C. & Wiid, J.A. 2013. Establishing the challenges affecting South African SMEs. International Business & Economics Research Journal (IBER), 12(6).
  • Cant, M.C., Wiid, J.A. & van Niekerk, C. 2013. The perception of employees regarding ethical misdemeanours in small Tshwane businesses. Corporate Ownership & Control, 10 (2, Continued – 2).
  • Cant, M.C., Wiid, J.A. & Sephapo, C.M. 2013. An investigation into consumers’ apparel purchase patterns within black urban areas of Tshwane, South Africa. Corporate Ownership & Control, 10(2, Continued – 2).
  • Cant, M.C. & du Toit, M.N. 2012. Loyalty programme roulette: the loyal, the committed, and the polygamous. International Business & Economics Research Journal (IBER), 11(12).
  • Cant, M.C. & Sephapo, C.M. 2012. Consumers’ expenditure patterns and shopping preferences in understanding urban areas: the critical case of Tshwane. Corporate Ownership & Control, 10(1, Continued – 4).
  • Cant, M.C. & Wiid, J.A. 2012. Service quality and spectator satisfaction on University sporting grounds. International Business & Economics Research Journal (IBER), 11(12).
  • Cant, M.C. & Nell, E.C. 2012. Employee theft in the South African retail industry: killing the goose that lays the golden egg? Corporate Ownership & Control, 10(1, Continued – 4).
  • Cant, M.C. & Hefer, Y. 2012. Visual merchandising displays: waster effort or strategic move? The dilemma faced by apparel retail stores. Journal of Applied Business Research (JABR), 28(6).
  • Cant, M.C. & Meyer, A.A. 2012. Loyalty cards: strategic marketing tool or wasted marketing effort? Corporate Ownership & Control, 10(1, Continued – 1).
  • Cant, M.C. 2012. Small business attitudes towards ethical issues: survival or ethically correct? International Business & Economics Research Journal (IBER), 11(12).
  • Cant, M.C. & Spolander, L.L. 2012. An investigation into consumers’ perceptions of advertised retail brands within black urban areas of South Africa. Corporate Ownership & Control, 10(1, Continued – 1).
  • Cant, M.C., van Scheers, M.L. & Wiid, J.A. 2012. The correlation between cherry picking female consumers and product and price knowledge when buying groceries in Tshwane, South Africa. Gender & Behaviour, 10(2).
  • Cant, M.C. & du Toit, M.N. 2012. Identifying the factors that influence retail customer loyalty and capitalising them. International Business & Economic Research Journal, 11 (11).
  • Cant, M.C. & Wiid, J.A. 2012. Sporting: service quality and satisfaction amongst male spectators on University sporting grounds. Corporate Ownership & Control, 10 (1 – Continued – 2).
  • Cant, M.C. & Wiid, J.A. 2012. Female spectator satisfaction and perceived service quality on University sporting grounds. Gender and Behaviour, Ife Centre for Psychological Studies, 10(2).
  • Cant, M.C. 2012. Challenges faced by SMEs in South Africa: Are marketing skills needed? International Business & Economics Research Journal, 11(10).

  • Cant, M.C., Bothma, C.H. & du Toit, M.N. 2012. Reflecting on the modification on a summative assessment instrument to redress its linguistic complexity for second-language learners in an ODL context. International Business & Economics Research Journal, 11(8).
  • Cant, M.C. & Bothma, C.H. 2012. An analysis of South Africa’s trade with Australia: opportunities for the future. Indian Institute of Foreign Trade, XLVII (1).
  • Cant, M.C. & Erdis, C. 2012. Incorporating customer service expectations in the restaurant industry: the guide to survival. Journal of Applied Business Research, 28(5).
  • Cant, M.C. & van Scheers, M.L. 2012. Which management level decides to outsource the distribution function? International Business & Economics Research Journal, 11(5).
  • Cant, M.C. & Bothma, C.H. 2011. Adopting learning technologies: from belief to practice. Education Studies, 37(4).
  • Cant, M.C. & Bothma, C.H. 2011. Applying learning technologies in an open learning context. International Business & Economics Research Journal, 10(12).
  • Cant, M.C. 2010. Is there a definable relationship between the gender and knowledge of the South African consumer in the selection of grocery products. Corporate Ownership & Control, 8(1).
  • Cant, M.C. & Gerber, C. 2010. Brand strategy – the Stormer’s case. AJPHERD, 16(1).
  • Cant, M.C. & Bothma, C.H. 2010. The learning technology conundrum: lecturer’s perspectives. Progressio, 32(1).
  • Cant, M.C. & Erdis, C. 2010. Incorporating customer service expectations in the restaurant industry: a guide to survival. Corporate Ownership & Control, 8(1).
  • Cant, M.C. & Bothma, C.H. 2010. The trade potential between South Africa and China. Corporate Ownership & Control, 8(1).
  • Cant, M.C. 2008. The impact of sales staff’ attitudes on consumer buying decisions. Business Perspectives, 3.
  • Cant, M.C. & van Scheers, M.L. 2007. The effect of consumer price knowledge and gender on retail marketing strategy. Academic Journal of Business Management, 1(4).
  • Cant, M.C. & van Scheers, M.L. 2007. The correlation between cherry picking and the distance that consumers travel to do grocery shopping. SAJEMS, 10(2).
  • Cant, M.C., Strydom, J.W., Moodley, V.W. & Tustin, T.H. 2006. A customer-centric approach towards evaluating single-choice information technology service provision to the parastatal sector of South Africa. SAJEMS, 9(4).
  • Standford, C. & Cant, M.C. 2005. Perceived reasons for the lack of job creation in SMMEs in Gauteng South Africa. Problems and Perspectives in Management, 2.
  • Van Scheers, M.L. & Cant, M.C. 2005. Analysing the cash and carry wholesaler’s right of existence in the distribution channel. Problems and Perspectives in Management, 2.
  • Lighthelm, A.A. & Cant, M.C. 2003. Small business problems in South Africa: priorities for entrepreneurial education. Southern Africa Business Review, 7(1).
  • Cant, M.C., Strydom, J.W. & Nienaber, H. 2002. An exploratory investigation into application of market strategies by selected JSE listed companies in the food sector in the period 1996-1999. Southern African Business Review.
  • Cant, M.C. & Brink, A. 1999. Key success factors for black retailers in South Africa. Management and prospective, 3 (May-June).
  • Cant, M.C. & Brink, A. 1999. Key success factors for small retailers in South Africa. The International Journal of Entrepreneurship.
  • Cant, M.C. & Brink, A. 1999. Black retailing in South Africa: a 10 point plan for survival. The International Scope Review (online).
  • Cant, M.C. 1995. Training the untrained: South Africa’s only hope of economic stability. Management and Prospective, August 1995.
  • Cant, M.C. 1993. The changing South African environment: the dilemma of the black entrepreneur. Management and Prospective, June 1993.
  • Cant, M.C. 1991. Black business: South Africa’s key to the 1990’s. Management and Prospective, April-May 1991.
  • Cant, M.C. & Machado, R. 1990. The changing environment: the dilemma of the black entrepreneur. Dynamica, Vol. XXXII.
  • Cant, M.C. 1990. Small business: a perspective on South Africa and Latin America. Latin American Report, 6(1).
  • Cant, M.C. & Machado, R. 1989. Strategic planning in semi-state organisations. Dynamica, Vol. XXXII.
  • Kuhn, A.H. & Cant, M.C. 1989. The informal liquor market in the Pretoria area: a changing scene. Dynamica, Vol. XXXII.
  • Cant, M.C. & Machado, R. 1987. Banking and the marketing concept. Dynamica, Vol. XXXIX.