Department of Marketing and Retail

Prof KM Makhitha

College of Economic and Management Sciences
School of Management Sciences
Department: Marketing and Retail
Chair

Qualifications

  • Bcom: General (University of Venda)
  • BCom (Hons): Business Economics, Marketing Specialisation (University of Witswatersrand)
  • Mcom: Business Management, Marketing specialisation (University of Johannesburg)
  • PhD Marketing Management (University of Pretoria)

Fields of academic interests

  • B2B Marketing
  • SMEs Marketing
  • Marketing Strategy
  • Consumer Behaviour