Department of Marketing and Retail

Prof KM Makhitha

College of Economic and Management Sciences
School of Management Sciences
Department: Marketing and Retail
Chair
Tel: 012 429 8303
E-mail: marketing@unisa.ac.za

Qualifications

Bcom: General (University of Venda), BCom (Hons): Business Economics, Marketing Specialisation (University of Witswatersrand), Mcom: Business Management, Marketing specialisation (University of Johannesburg), PhD Marketing Management (University of Pretoria)

Fields of academic interests

B2B Marketing, SMEs Marketing, Marketing Strategy, Consumer Behaviour