Department of Marketing and Retail

Mrs C Erdis

College of Economic and Management Sciences
School of Management Sciences
Department: Marketing and Retail
Senior Lecturer
Tel: 012 429 8303
E-mail: marketing@unisa.ac.za

Qualifications

MCom (Business Management) Unisa

Currently teaching

  • MAR111Y
  • MNM3602
  • MNM3708

Fields of academic interests

  • Retailing
  • Customer service

 

Field of Specialisation

Retailing

Books

  • Two chapters contributed and co-editor: Du Toit, MN & Erdis, C (ed). 2012. Fundamentals of branding. Kenwyn: Juta.
  • One chapter contributed to: Du Toit, MN (ed). 2011. Fundamentals of sales and marketing. Kenwyn: Juta.
  • One chapter contributed to: Joubert (ed). 2010. Introduction to customer behaviour. Kenwyn: Juta.
  • One chapter contributed to: Cant (ed). 2010. Personal selling. Kenwyn: Juta.
  • One chapter contributed to: Cant (ed). 2005. Personal selling. Kenwyn: Juta.
  • Two chapters contributed to: Cant & Machado (eds). 2010. Marketing success stories. 6th edition. Cape Town: Oxford University Press
  • One chapter contributed to: Cant & Machado (eds). 2006. Marketing success stories. 5th edition. Cape Town: Oxford University Press.
  • Five chapters contributed to:Cant (ed).2005. Introduction to retailing. Kenwyn: Juta.
  • One chapter contributed to: Wiid (ed). Strategic marketing. 1st edition. Kenwyn: Juta.
  • One chapter contributed to: Wiid (ed). Strategic marketing. 2nd edition. Kenwyn: Juta.
  • One chapter contributed to: Price management. 1st  edition. Bothma (ed). Kenwyn: Juta.
  • One chapter contributed to: Public relations. Fourie (ed). 1st edition. Kenwyn: Juta.
  • One chapter contributed to: B-2-B marketing. Cant, Makhitha and Theron (eds).

Journal articles

  • Sephapo, C & Erdis, C. 2016. Consumer attitudes towards sponsors of the South Africa national rugby team. Problems and perspectives in management. 14(3).
  • Cant, M.C., Erdis, C. & van Niekerk, C. 2015. The death of SME’s by regulations: an investigation into the qualifications and skills required in the SME financial service sector. Corporate Ownership & Control, 12(2) (February 2015).
  • Cant, M.C., Erdis, C. & Sephapo, C.M. 2014. Business survival: the constraints experienced by South African SMEs in the financial sector. International Journal of Academic Research in Business and Social Sciences, 4(10).
  • Cant, M.C., Erdis, C., Kallier, S. & Van Heerden, B. 2014. Skills vs. training needed by SMEs in the financial intermediation sector: is a marriage between these two better? Corporate Ownership and Control, 12(1).
  • Erdis, C. & Du Toit, M.N. 2014. Household life cycle: the case of customer satisfaction in restaurants. International Business and Economic Research Journal (IBER), 13(2).
  • Cant, M.C. & Erdis, C. 2012. Incorporating customer service expectations in the restaurant industry: the guide to survival. Journal of Applied Business Research (JABR), 28(5).
  • Cant, M.C. & Erdis, C. 2010. Incorporating customer service expectations in the restaurant industry: the guide to survival. Corporate Ownership & Control, 8(1).
  • Stanford, C. & Cant, M.C. 2005. Perceived reasons for the lack of job creation in SMMEs in Gauteng South Africa. Problems and Perspectives in Management, volume 2.

Projects

SMME managerial and skills transfer project facilitator