Department of Marketing and Retail

Mrs L Fourie

College of Economic and Management Sciences
School of Management Sciences
Department: Marketing and Retail
Senior Lecturer

Qualifications

  • BCom: Tourism (University of Pretoria)
  • BCom (Hon): Marketing Management (University of Pretoria)
  • MCom Business Management (University of South Africa)

Currently teaching

  • Essentials of Marketing (MNM2602)
  • Public Relations (MNM2607)
  • Marketing Management (MNM1601)

Fields of academic interests

  • Digital Marketing
  • Consumer Behaviour
  • Marketing Management
  • Public Relations

Field of Specialisation

  • Marketing Management
  • Public Relations

Books

  • Fourie, L. 2014.Public Relations: Theory and practice. Cape Town: Juta.
  • Fourie, L. & Cant, MC. 2017. Public relations: Theory and practice. 2nd edition. Cape Town: Juta.

Journal articles

  • Fourie, L. 2015. Customer satisfaction: A key to survival for SMEs? Problems and perspectives in Management, Volume 13, Issue 3.
  • Fourie, L. 2015. Categorizing South African SMEs according to relationship building practices. Corporate Ownership and Control, Volume 13
  • Fourie, L. 2016. How South African ODL students use social media: A survey. Problems and perspectives in Management, Volume 14, Issue 1.

Professional positions, fellowships & awards

  • Administrative assistant for accredited journal: The Retail and Marketing Review
  • CEMS Module Design Award 2016