Department of Marketing and Retail

Dr P Mbango

College of Economic and Management Sciences
School of Management Sciences
Department: Marketing and Retail
Senior Lecturer

Qualifications

  •  PhD (Marketing) UKZN
  • MBA (Strategic Management) UKZN
  • B-Tech Marketing UNISA

Currently teaching

  • Marketing 3 (MAR332S)

Fields of academic interests

  • Business-to-Business Relationships
  • Strategic Marketing

Field of Specialisation

  • Business-to-Business Relationship Marketing

Journal articles

  • Mbango, P. and Phiri, M. (2015). “Trust and communication as predictors of customer satisfaction in Business-to-Business Relationship Marketing in the South African Cement Manufacturing Industry”. Journal of Governance and Regulation, 4 (2):pp.98-104.
  • Mbango, P. and Phiri, M. (2015). “Customer satisfaction as a mediator between causes (Trust and Communication) and the outcome (customer loyalty) in Business-to-Business Relationship Marketing in the South African Cement Manufacturing Industry”. Journal of Governance and Regulation, 4 (3):pp.79-8
  • Mbango, P. (2015). “Causes and Outcomes of customer satisfaction in Business-to-Business markets relationship marketing in the South African Cement Manufacturing Industry”. Journal of Governance and Regulation, 4 (4):pp. 399-407

Paper presentations

  • Mbango, P. and Mpinganjira, M. 2009 SAIMS Conference: ‘Marketing education internationally: An investigation of undergraduates’ motivations to study internationally’.
  • Mbango, P. 2016 IBC conference: “Predictors of Customer Loyalty in the context of Business-to-Business Relationship Marketing in the South African Cement Manufacturing Industry”.
  • Mbango, P. and Mpinganjira, M. 2013 GBATA conference: ‘Profiling non-users of e-government services: In quest of e-government promotion strategies.