Department of Marketing and Retail

Dr JAR Botha

College of Economic and Management Sciences
School of Management Sciences
Department: Marketing and Retail
Senior Lecturer
Tel: 012 429 8303
E-mail: marketing@unisa.ac.za

Qualifications

BCom: Law (University of South Africa), BProc: Law(Univeristy of South Africa), BCom (Hon): Marketing Management (University of South Africa), MCom: Marketing Management (University of South Africa), DCom BProc (SA)

Currently teaching

  • MNM2612
  • MNM4802
  • Master’s and Doctorate dissertations



Fields of academic interests

  • Product, branding,
  • brand positioning,
  • advertising,
  • services marketing,
  • tourism and destination marketing,
  • e-commerce

Field of Specialisation

  • E-commerce,
  • branding and brand positioning,
  • services marketing,
  • tourism and destination marketing

Books

  • Editor: Botha, JAR, Bothma, C.H. and Geldenhuys, P. 2002. Managing e-commerce in business. Cape Town
  • Author of 9 chapters Botha JAR , Bothma CH & Geldenhuys PA (eds) 2003. Managing e-commerce.  Cape Town: Juta.
  • Author of 19 out of 27 chapters and editor of  Botha JAR , Bothma CH & Geldenhuys PA (eds) 2008. Managing e-commerce.  Cape Town: Juta.
  • Contributing author: Marx, S. & Van der Walt, A (eds.) 1993.  Marketing Management.  Cape Town: Juta.
  • Jooste, C. (ed.) 1996.  Marketing: a Workbook.  Cape Town: Juta.
  • Strydom J.W. (ed.) 1998.  Introduction to Marketing.  Cape Town: Juta. 
  • Van der Walt, A. (ed.)  1989.  Marketing Success Stories.  Johannesburg: Southern.
  • Van der Walt, A., Strydom, J. W., Marx, S. and Jooste C. 1996.  Marketing Management.  Cape Town: Juta.
  • Van der Walt, A.  & Machado, R. (eds.) 1992.  New Marketing Success Stories.  Johannesburg: Southern.
  • Cant, M.C. & Machado R. (eds.) 1998. Marketing Success Stories (3rd edition).  Halfway-House, Thomson International Publishing.
  • Strydom J.W. (ed.) 2003.  Introduction to Marketing.  Cape Town: Juta.
  • Cant, M.C., Van Heerden, N. and Ngambi, H. (consulting editor) 2010. Marketing Management: A Southern African Perspective. Cape Town: Juta. Part on e-marketing and social media marketing.
  • Two articles in Cant, M.C. & Machado, R. (eds). 2010. Marketing success stories. 7th edition. Cape Town: Oxford University Press. Articles are titled: Pepsi in The Battle of the Giants for the Lightweight Championship; and Woolworths Multidimensional Marketing: A Good Business Journey.

Journal articles

  • Botha J A R. 2016 A holistic view of the use of corporate culture conveyed by internal marketing for enhancing stability, sustainability and consistency  in service quality. Investment Management and Financial Innovations, Volume 13, Issue 3, 2016

Paper presentations

  • Botha J A R. 2016 A holistic view of the use of corporate culture conveyed by internal marketing for enhancing stability, sustainability and consistency  in service quality. Investment Management and Financial Innovations, Volume 13, Issue 3, 2016
  • 1998      Pricing extending beyond the price tag:  a wider perspective on pricing.   Paper delivered at Strategic Pricing   a seminar of the Institute for International Research 29 and 30 October 1998.
  • 2000      Customer oriented pricing.     Paper delivered at Strategic Pricing   a seminar of the Institute for International Research 2000
  • 2001      Customer satisfaction and loyalty through Internet marketing. Paper delivered at Internet Marketing a seminar of the Institute for International Research 2000
  • 2004      Internet security and risk: managing threats on the information highway. The 5th Conference on World Wide Web Application at the Rand Afrikaans University.   1 - 4 September 2004.
  • 2004      Africa Online: Empowering the Unplugged Potential of an Awakening Giant, presented at The 3rd International Conference on Entrepreneurship:  Sustainable Globalization. 3 - 4 November 2004.
  • 2005      Internet security and fraud: A survival strategy for businesses. SA Institute of Corporate Fraud Management. Gordon Institute of Business Science.1 September 2004.
  • 2005      Fraud, Risk and Security Management in the IT Environment. Paper delivered at Conference on Corporate Fraud July 2005.
  • 2006      IT related fraud and risk management,  presented at the AMC conference on Internet security on 10 March 2006
  • 2009      An holistic view of customer service: who is to blame? presented at the Melrose Conference on Service Quality at the Michael Angelo Hotel, Sandton South Africa
  • 2010      Customer Service Born and Bred Inside a Business: An Analysis of the Use of Corporate Culture as a Power in Customer Service presented at the international research symposium on service management with the theme “Service Imperatives in the New Economy”. “ at the Meridien Hotel
  • 2012      Sustainable customer service in banks using corporate culture as a power in customer service. International Seminar on Sustainable Customer Service in Financial Institutions. On MSC Symphonia

Projects

Taking part in the Community Engagement project of the College of Economic and Management Sciences, Unisa