Department of Marketing and Retail

Ms CM Sephapo

College of Economic and Management Sciences
School of Management Sciences
Department: Marketing and Retail
Lecturer
Tel: 012 429 8303
E-mail: marketing@unisa.ac.za

Qualifications

MCom: Business Management

Fields of academic interests

Integrated marketing communication

Field of Specialisation

Sports marketing; Sponsorship

Books

Contributing author in the following book:

  • Fourie, L. 2014. Public relations: Theory & practice. South Africa: Juta

Journal articles

Title: Consumer’s expenditure patterns and shopping preferences in underdeveloped urban areas: The critical case of Tshwane
Authors: Prof M. C Cant and C. M Sephapo
Journal: Journal of Corporate Ownership and Control, volume 10 issue 1, 2012 continued-4

Title: An exploration into the branding consumption patterns of consumers residing in townships of Tshwane: A South African case
Authors: Prof M. C Cant, Prof J. Wiid and C. M Sephapo
Journal: Journal of Corporate Ownership and Control, volume 11 issue 1, 2013

Title: The perception of sponsorship usefulness among South African small business owners
Authors: C. M Sephapo, Prof J Wiid and Prof M. C Cant
Journal: Journal of Corporate Ownership and Control, volume 11 issue 4, Continued 5, June 2014

Title: An investigation into consumers’ apparel purchase patterns within black urban areas of Tshwane, South Africa.
Authors: Prof M. C Cant, Prof J. Wiid and C. M Sephapo
Journal: Journal of Corporate Ownership and Control, volume 10 issue 2, 2013 continued-2

Title: Business Survival: the Constraints Experienced by South African SMEs in the Financial Sector
Authors: Prof M. C Cant, C. Erdis and C. M Sephapo
Journal: International Journal of Academic Research in Business & Social Sciences volume 4 Issue 10, October 2014

Title: Key Factors Influencing Pricing Strategies For Small Business Enterprises (SMEs): Are They Important?
Authors: Prof M. C Cant, Prof Wiid and C. M Sephapo
Journal: Journal of Applied Business Research (JABR).2016

Title: Tax compliance: an administrative burden for small business enterprises (SME’s)
Authors: CM Sephapo, Prof M. C Cant, Prof Wiid
Journal: journal of Corporate Ownership and Control (volume 13). Issue 4, 2016, Continued – 2

Title: Consumer attitudes towards sponsors of the South African national rugby team
Authors: Ms CM Sephapo & Mrs C Erdis
Journal: Problems and Perspectives in Management Volume 14, Issue 3 (cont.), 2016

Paper presentations

24th International business research conference 12 – 13 December 2013

Title of article: Female Spectator Satisfaction of Service Experienced on University Sporting Grounds
Authors: Johannes Arnoldus Wiid, Michael Colin Cant and Catherine Mpolokeng Sephapo, University of South Africa, South Africa.