Department of Marketing and Retail

Mrs C Rabie

College of Economic and Management Sciences
School of Management Sciences
Department: Marketing and Retail
Senior Lecturer
Tel: 012 429 8303
E-mail: marketing@unisa.ac.za

Qualifications

MCom Business Management with specialisation in Marketing Management (Unisa); BCom (Honours) Tourism Management (UP); BCom Marketing Management (UP)

Currently teaching

  • MNM1505 (Introduction to Consumer Behaviour);
  • MNM1506 (Merchandising);
  • MAR332S (Marketing III)

Fields of academic interests

  • Consumer behaviour
  • Merchandising
  • Mobile marketing
  • Retailing
  • Shopper motivation

Books

  • Contributing author: Makhitha, KM., Cant, MC. & Theron, DP. 2016. Business-to-business marketing. 1st edition. Cape Town: Juta & Co. Chapter 6.
  • Contributing author: Fourie, L. 2014. Public relations: theory and practices. Cape Town, South Africa: Juta & Co. Chapter 15.
  • Compiling of textbook: Niewenhuizen, C. & van Heerden, C.H. 2016. Contemporary retail and marketing case studies. 2nd edition. Cape Town: Juta & Co.

Journal articles

  • Rabie, C. 2016. Social media user groups in accommodation establishments: a cluster analysis. Corporate Ownership & Control, Volume 14. [Scopus; ISSN 1810-3057 Online]. (To be published in October 2016 – see conformation letter attached).
  • Rabie, C., Cant, M.C. & Machado, R. 2016. Business growth and social media: an organisational issue. Corporate Ownership & Control, 13(3, continued – 2): 412 – 419. [Scopus; ISSN 1810-3057 Online].
  • Rabie, C., Cant, M.C. & Wiid, J.A. 2016. Training and development in SMEs: South Africa’s key to survival and success? Journal of Applied Business Research (JABR), 32(4):1009 – 1024. [Scopus; ISSN 0892-7626].
  • Rabie, C., Cant, M.C. & Wiid, J.A. 2015. Small and medium enterprise development: Do traditional marketing functions have a role to play? Problems and Perspectives in Management Journal, 13(4):68 – 73. [IBSS; ISSN 1727-1810-5467].
  • Cant, M.C., Erdis, C. & van Niekerk, C. 2015. SMEs death by regulations: an investigation into the qualifications and skills required in the SME financial sector. Corporate Ownership & Control, 12(3, continued - 5):581 – 586. [IBSS; ISSN 1727-9232].
  • Cant, M.C., Wiid, J.A. & van Niekerk, C. 2014. Measuring small business owners’ differences in moral thought: Idealism versus relativism. International Journal of Business & Economics Research (IBER), 13(5):1 – 12. [IBSS; ISSN 1535-0754].
  • Cant, M.C., Wiid, J.A. & van Niekerk, C. 2013. The perception of employees regarding ethical misdemeanours in small Tshwane businesses. Corporate Ownership and Control, 10(2, continued - 2):217 – 225. [IBSS; ISSN 1810-3057 online].
  • Wiid, J.A., Cant, M.C. & van Niekerk, C. 2013. Moral behaviour and ethical misconduct in Nigerian small businesses. International Journal of Business & Economics Research (IBER), 12(9):1087 – 1100. [IBSS; ISSN 1835-0754].
  • van Niekerk, C. 2013. Ethics or survival: the meaning of good and bad in small South African businesses. International Retail and Marketing Review, 9(1):79 - 89. [DHET; ISSN; 1817-4428].

Projects

SMME managerial and skills transfer project facilitator

Other

Research and publications portfolio