Department of Marketing and Retail

Mrs C Smith

College of Economic and Management Sciences
School of Management Sciences
Department: Marketing and Retail
Lecturer

Qualifications

  • BCom Communications Management (UP),
  • BCom Honours Communications Management (UP),
  • MCom Business management specialising in Marketing Management (Cum Laude) (UNISA)

Currently teaching

  • Fundamentals of Public Relations (MNM1520)
  • Customer Services (MNM1502)

Fields of academic interests

  • Public relations
  • Customer service
  • Marketing management

Field of Specialisation

  • Internal marketing
  • Internal communication

Journal articles

  • Prinsloo, C. K. 2018. Is SERVQUAL an inclusive indicator of smes’ service quality advantage during an economic downgrade? A South African case. Journal of Business and Retail Management Research, 12(2):94-106.
  • Wiid, J.A., Cant, M.C., Prinsloo, C. K. 2015. Customer Expectations and Service Delivery: Are SME’s Aware of the Service Quality Standards Gap? Corporate Ownership & Control, 12(4):175-184.
  • Cant, M. C., Wiid, J. A., Prinsloo, C. K. 2014.Cross Cultural Differences in Loyalty, Morality and Codes of Ethics in African Countries: A Nigerian and South African Study. Corporate Ownership & Control, 11(4):599-608.

Projects

  • SMME managerial and skills transfer project co-ordinator

Other

Alternative Assessment