Department of Marketing and Retail

Ms C Prinsloo

College of Economic and Management Sciences
School of Management Sciences
Department: Marketing and Retail
Lecturer
Tel: 012 429 8303
E-mail: marketing@unisa.ac.za

Qualifications

BCom Communications Management (UP), BCom Honours Communications Management (UP), MCom Business management specialising in Marketing Management (Cum Laude) (UNISA)

Currently teaching

  • Fundamentals of Public Relations (MNM1520)
  • Customer Services (MNM1502)
  • Marketing Management (MNM2601)

Fields of academic interests

  • Public relations
  • Customer service
  • Marketing management

Field of Specialisation

  • Internal marketing
  • Internal communication

Journal articles

  • Wiid, J.A., Cant, M.C., Prinsloo, C. K. 2015. Customer Expectations and Service Delivery: Are SME’s Aware of the Service Quality Standards Gap? Corporate Ownership & Control, 12(4):175-184.
  • Cant, M. C., Wiid, J. A., Prinsloo, C. K. 2014.Cross Cultural Differences in Loyalty, Morality and Codes of Ethics in African Countries: A Nigerian and South African Study. Corporate Ownership & Control, 11(4):599-608.

Projects

  • SMME managerial and skills transfer project co-ordinator

Other

Alternative Assessment