Department of Marketing and Retail

Mrs AA Meyer

College of Economic and Management Sciences
School of Management Sciences
Department: Marketing and Retail


  • Bcom: Business Management (University of Pretoria)
  • BCom (Hon): Marketing Management (University of Pretoria)
  • Mcom: Marketing Management (University of Pretoria)

Currently teaching

  • MNM2611 (Promotion Management)
  • MNM3712 (Customer Relationship Management)

Fields of academic interests

  • CRM and Promotion Management

Field of Specialisation

  • CRM and Promotion Management


  • Contributing author for Fourie, L. (ed). 2014. Public Relations-Theory and Practice. Cape Town: Juta.

Journal articles

  • 2012. Cant, M.C, and Meyer, A.A.  Loyalty cards: Strategic marketing tool or wasted marketing effort? Corporate Ownership & Control, 10 (1):169 – 202.
  • 2016. Cant, M.C., Wiid, J.A. & Meyer, A.A. SMEs: do they follow a shotgun or rifle approach when it comes to target marketing? Problems and Perspectives in Management, Vol 14, Issue 3, 2016.

Paper presentations

  • 2013. Fraser, M., Meyer, A.A and Stiehler, B.E.  Omni-channel retailing in emerging markets: uncovering the challenges and expected changes. Paper delivered at the 2013 Doctoral Consortium of Emerging Markets. Hosted by the Nelson Mandela Metropolitan University Business School. Submission number EMCB13.46
  • 2011.    Van der Spuy, A.A., Reyneke M. and Strasheim, A.  The relationship between personality traits and facebook involvement - Using the TIPI model in a South African context.  Paper delivered at the 23rd Annual National Conference of The Southern African Institute of Management Scientists (SAIMS). The Riverside Hotel, Durban | 11 – 14 September 2011. Hosted by the University of KwaZulu-Natal. Published in conference proceedings. Publishers: ISBN 978-1-86840-723-1, pp 1-24.


  • Facilitator of Community Engagement Skill transfer workshops since 2008.