| Qualification code: 98301 | NQF Exit level: 7 | Total credits: 360 |
| Admission requirements: | A National Senior Certificate (Degree endorsement), with an achievement rating of 4 (50 - 59%) or better in the language of learning and teaching, and either Mathematics with a rating of 3 (40 - 49%) or better, or Mathematics Literacy with a rating of 6 (70 - 79%) or better. A student who does not qualify in terms of the statutory or additional requirements, may follow Unisa's alternative pathways or apply for admission to an appropriate diploma or alternatively for a vocational higher certificate. |
| Rules: | Students should note that during the course of their studies they would be required to have access to a computer, printer and the internet. |
First level
Second level
| Module | Pre/Co-requisite |
| Group A. Compulsory | |
| FIN2603 - Finance for Non-Financial Managers | Pre: MNB1601 |
| HRM2605 - Human Resource Management for Line Managers | |
| MNG2601 - General Management | Pre: MNB1601 |
| MNM2602 - Essentials of Marketing | Pre: MNM1503 or MNM1501 or MNB1601 |
| MNM2605 - Consumer Behaviour | Pre:MNM1503 or MNM1507 or MNB1501 |
| MNM2607 - Public Relations | Pre: MNM1503 |
| MNM2608 - Product Management | Pre: MNM1503 or MAR111Y |
| MNM2609 - Price Management | Pre: MNM1503 or MAR111Y |
| MNM2610 - Distribution Management | Pre: MNM1503 or MAR111Y |
| MNM2611 - Promotion Management | Pre: MNM1503 or MAR111Y |
Third level
| Module | Pre/Co-requisite |
| Group A. Compulsory | |
| MNG301A - Strategic Planning IIIA | Pre: SMN301S or MNG2016 or MNG381K or BSM301P |
| MNG302B - Strategic Implementation IIIB | Pre: MNM2602 or MNM202Y |
| MNM3702 - Marketing Research (Offered from 2014) | Pre: MNM2602 or MNM202Y |
| MNM3703 - Sales Management (Offered from 2014) | Pre: MNM2602 or MNM202Y |
| MNM3709 - Strategic Marketing (Offered from 2014) | |
| MNM3710 - Brand Management (Offered from 2014) | Pre: MNM2602 or MNM202Y |
| MNM3711 - International Marketing (Offered from 2014) | Pre: MNM2602 or MNM202Y |
| MNM3712 - Customer Relationship Management (Offered from 2014) | Pre: MNM2602 or MNM202Y |
| MNM3713 - Services Marketing (Offered from 2014) | Pre: MNM2602 or MNM202Y |
| MNM3714 - E-Marketing (Offered from 2014) | Pre: MNM2602 or MNM202Y |