TRL4861 - Advanced Transport Management

Purpose: The purpose of this module is to provide students with a sound knowledge of management and marketing issues in electronic travel and tourism services. Therefore, its aim is to present the application of information and communication technologies (ICT) to the management of travel and tourism services; to analyse technologies (hardware and software) used in the electronic marketing of travel and tourism services; and to explain the process of electronic marketing of travel and tourism services, from the perspective of the tourism provider, the intermediary, and the consumer.