STRMAR6 - Advanced Strategic Marketing Issues

Purpose: The purpose of this course is to introduce learners to the four main phases that form the thrust of a marketing strategy, namely strategic analysis, market strategy choice, marketing strategy implementation and marketing strategy evaluation and control. In particular, the sustainable competitive advantage and the choice of market strategy will be covered in detail. After completing the course the student will have a good understanding of the analysis and decisions required in designing a marketing strategy for an organization.