MNM2609 - Price Management
Duration: Semester module
NQF Level - 6
Credits - 12
Purpose: To enable students to gain insight into the nature and role of price in the organisation; value and price; the role of price in the marketing mix; the pricing model and identifying pricing constraints; estimating demand and value relationships; price objectives; selecting an approximate price level; setting the list or quoted price and managing price changes and adjustments.