MNM1502 - Customer Service

Purpose: This module is to enable learners to gain a better understanding of the basic principals of customer service. This module intence to explain customer service concepts and terms involved in marketing to learners who are or will be involve in customer service in their daily activities, and to people aspiring to a career in any form in marketing or service related fields. Specific areas addressed inclued verbal and non-verbal communication, this servicescape, the use of technology in customer service, service recovery, the design of service delivery systems, and measuring customer satisfaction.