HPIOP82 - Research Proposal in Consumer Psychology

Purpose: This module is intended for all students who are pursuing a career in the field of Industrial and Organisational Psychology, with an interest in Consumer Psychology. The purpose of learning in this module is to consolidate, advance and deepen students' expertise in the field of Consumer Psychology. The module further aims to develop students' research capacity in the methodologies, methods and techniques relevant to the field for the purpose of contributing new knowledge that may potentially contribute to broadening the knowledge of Consumer Psychology in the South African context.