postgraduate diploma in marketing managementStudents must hold a bachelorís between, or a qualification regarded as equivalent by the Senate.
The curriculum comprises four modules in business management and three courses in marketing:
a) Business management 1: two modules (MNB101-D and MNB102-E)
b) Business management 2: two modules (MNG201-6 and MNM202-Y
This course may be taken only together with or after business management 1 (previously business economics 1) and only by candidates for this diploma.
c) Strategic marketing management ( STB400-V)
Students are advised to register of for a maximum of three cources in their first year, and to distribute the courses for the curriculum over at least two years.
(see part 2, Calendar, pp 236-237, for more details.)
MNB101-D: Introduction to business management; general management; marketing management; public relations.
MNB102-E: financial management; operations management; purchasing management; human resource management; contemporary management issues.
MNG201-6: the nature of general management; planning; organizing; leading; control.
MNM202-Y A market-driven approach to marketing management; information for environment; consumer behaviour ; market segmentation; information for marketing management; overview of marketing strategy development.
STB400-V: nature of strategic marketing; strategic environment analysis; realizing competitive advantage; market investment decision.
CON400-E overview of marketing communication; analysis of target market; the marketing communication plan; advertising, personal selling, sales promotion and publicity.
BEM400-C: the SA market; marketing process; data processing; statistical testing; presentation of research report; pecialised areas of marketing research.
(See Part 3, Calendar 2002 fo more details)