Research Partnerships

From 2008 to 2010 the YRU conducted research in collaboration with the Film and Publication Board and Vodacom.

The initial aims of the research project were:

• To measure the incidence of exposure to different forms of media and how and when they are used.
• Endeavour to understand the reasons why new media are used.
• To investigate the possible impact of new media on behavior as well as changes in attitudes and interpersonal relationships.
• To identify possible opportunities for new media education, the economy and communication in the context of a developing South Africa.

The present aims of the research project with Vodacom are:

• The impact of cellphones on the lifestyle and decision making of the youth
• Social media and E-learning