Welcome to Youth Research Unit (YRU)

The Youth Research Unit (YRU) was established in 2008 as part of the Bureau of Market Research (BMR) within the Behavioural and Communication division.  In 2011 the unit was adopted as a CEMS Research Flagship.

Vision
To create positive change in society through conducting scientific research and engaging with the youth.

Our Motto: Youthful, Radical, Unbelievable