Student work, stop frame animation
Thank you for your interest in studying Multimedia through our department!
The visual component of the multimedia degree course – unlike other advertising-focused equivalents – has a distinctive CONTEMPORARY ART FOCUS. We encourage a more individualized and philosophical outlook instead of limiting students to approaching multimedia from the marketing aspects of visual communication only.
“Art” is not just about making an artwork! As a university student you will be expected to deal with not only a wide range of media and technical processes of art-making but also to explore the development of ideas into visual metaphors. This involves a variety of research methodologies including required experimentation, mind maps, workbooks and field trips/on-site investigations. This research component forms a major part of the 1st level practical modules and requires time management and commitment.
With business, communication and programming subjects comprising a part of the degree, a UNISA multimedia graduate will have been exposed to a broad spectrum of complementary fields that make up a unique package. But most significantly, graduates will also have the critical skills to question and expand upon the visual culture of multimedia today.
While creating the degree, we did not envisage our prospective degree candidates to be working as multimedia technicians. Instead, our aim is to educate students to become independent thinkers, inventive creators and directors. Many students incorrectly assume that the degree is mostly concerned with acquiring computer skills and fail to realise that the formal aspects of art making are an equally significant part of creating original forms of visual communication. We promote a cross-over between the traditional and the digital where students are, for example, encouraged to animate drawings and sculptures that were created as part of the hands-on part of the course. All the first-level modules follow this pattern. The handmade or traditional component of each module is transferred to a digital platform, opening up unlikely creative options that would otherwise not have occurred.
At first, many students have problems with understanding the tutorial letters and with "what is expected”. You will learn that there are no correct solutions - even if you are unsure, make a decision and experiment with your ideas. It is much more important to explore different ideas and media. When seeing the work of other students during the workshops, you will realise that there are many ideas and approaches and a whole range of media and techniques that you can explore. Workshops are an essential teaching component of the courses and they bridge the gap between distance-teaching and residential situations. Two workshops are presented (March/April and July/August) when assessment and practical sessions are conducted. It is important to take full advantage of these and students should plan their year so as to attend as many days as possible. It is very difficult to cope with this degree without the assistance offered at workshops. You will also learn much from your fellow students. The practical sessions will give you the technical guidance and the assessments will help you with ideas and the formal principles and knowledge that you require.
Art is not a discipline that one can “cram” at the last minute. It requires commitment and a schedule that provides time for regular practical working sessions. You will need to invest at least 15 hours per week if you wish to progress and develop your creative potential. It is advised that students register for no more than two practical modules per year.
Steps to register for a degree
Queries regarding BVA and BA in Multimedia Studies study fees, portfolio approvals to and all other administrative details to: